Founding Marketer

Clera getclera.com Open · verified Aug 17, 2026

On-site San Francisco Full-time Mid-level General Marketing

Mid-level General Marketing role at Clera. San Francisco · full-time · $80,000–$125,000 base.

SalaryStated by Clera

$80,000 – $125,000

Base salary for this role, in USD per year, as published in the posting.

This role, from CleraOur estimate for the market: $121,500–$187,500

Below the market median of $150,000 for mid-level general marketing roles in San Francisco.

Worked out from 37 postings that stated pay, median $150,000. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own brand, social, communications, and launch marketing as the company's first dedicated marketer
Build the brand's social channels and community before and during the consumer launch
Create influencer and creator programs that expand awareness and adoption
Plan and run the wearable device's go-to-market launch
Set up marketing processes, playbooks, and the future team

What you bring

At least two years of hands-on marketing work in consumer hardware wearables, including brand, social, communications, and product launches
Deep experience managing social media and communities for consumer brands
A track record of building creator and influencer partnerships while growing communities
Readiness to develop a marketing organization, including its structure and future people leadership
Scrappy execution, strong consumer judgment, and comfort operating with limited resources

Who this fits

This role suits a hands-on consumer marketer who can work with a lean team, limited resources, and broad ownership. You must be based in the San Francisco Bay Area and work on-site in San Francisco. The role is expected to grow into marketing leadership, including team and organizational development over time. It is not suited to purely B2B, tech, SaaS, or fintech marketers without consumer social experience, or to candidates needing a large team or substantial budget.

From the employer

About the Role

This is a founding marketing hire at an early-stage, Y Combinator-backed consumer hardware company building a wearable device in the emotional intelligence space — think of it as a fitness tracker, but for your emotions. The company is approaching its consumer launch and is looking for a scrappy, ownership-driven marketer to build the brand from the ground up.

You'll be the first dedicated marketing person on the team, with full end-to-end ownership across brand, social, community, and go-to-market. As the company scales, this role is expected to grow into leading the marketing organization.

What You'll Do

Own all marketing end-to-end as the first marketing hire — brand identity, social presence, communications, and consumer launch strategy
Build and grow the brand's social media presence and community ahead of and through consumer launch
Develop and execute influencer and creator partnership programs to drive awareness and adoption at scale
Lead go-to-market planning and execution for the wearable device launch
Establish the foundations of a marketing org — processes, playbooks, and eventually a team — as the company grows

What We're Looking For

Required:

2–3+ years of hands-on marketing experience with a strong track record in consumer hardware wearables — end-to-end ownership of brand, social, communications, and product launch
Deep expertise in social media and community management for consumer brands
Demonstrated experience building influencer and creator partnerships and scaling communities
Proven ability (or clear readiness) to lead and scale a marketing org from a founding stage, including org design and people leadership over time
Hands-on, scrappy operator mentality — comfortable with a lean team and limited resources
Strong consumer taste and intuition for what resonates with audiences
Based in the San Francisco Bay Area and able to work on-site in San Francisco

Nice to Have:

Background at consumer-focused hardware or lifestyle brand companies
Experience in the wearables, health, wellness, or personal development categories

Not a Fit:

Purely B2B marketing backgrounds
Candidates who require a large team or significant budget to execute
Tech/SaaS or fintech marketing backgrounds without consumer social experience

Compensation & Benefits

Salary: $80,000 – $125,000 USD annually
Equity: Meaningful founding-stage equity
Visa: No new visa sponsorship — H-1B transfers only

Location

On-site in San Francisco, CA. Candidates must be based in the San Francisco Bay Area.