Founding Marketer (Growth, GTM)

Clera getclera.com Open · verified Aug 22, 2026

On-site Berlin Full-time Mid-level General Marketing

Mid-level General Marketing role at Clera. Berlin · full-time · €35,000–€70,000 base.

SalaryStated by Clera

€35,000 – €70,000

Base salary for this role, in EUR per year, as published in the posting.

This role, from CleraOur estimate for the market: €45,000–€52,000

In line with the market median of €48,000 for mid-level general marketing roles in Berlin.

Worked out from 29 postings that stated pay, median €48,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set and run go-to-market plans across channels to increase revenue and user growth
Shape brand positioning and the story the company tells in market
Direct paid advertising, social, partnerships, and influencer initiatives
Build campaign dashboards, manage budgets, forecast results, and track return
Establish and grow the marketing team while coaching people as the company expands

What you bring

Two to five years in B2C growth marketing, sales, or a related field
A record of running multichannel go-to-market work that increased revenue
Working knowledge of Google Ads, Meta, LinkedIn, attribution, analytics, and CRM integrations
Experience with budgets, forecasting, ROI measurement, influencer campaigns, and partner negotiations
Ability to deliver major campaigns independently and work across product, sales, design, and customer success

Who this fits

You’ll suit a hands-on founding marketer who can own strategy, campaigns, measurement, and early team building. The role is onsite in Berlin or Helsinki, with visa sponsorship available. You’ll work closely with product, sales, design, and customer success teams.

From the employer

About the Role

This is a founding marketing role at an early-stage healthtech startup building a membership-based personalized diagnostics and preventive health platform. You'll own growth, GTM strategy, and brand storytelling from the ground up — shaping the company's narrative and directly driving revenue and user growth as a core member of the leadership team.

What You'll Do

Define and execute GTM strategy across channels to drive revenue and growth.
Lead brand storytelling and positioning to build a compelling market narrative.
Oversee paid ads, social media, partnerships, and influencer programs.
Collaborate cross-functionally with product, sales, design, and customer success teams.
Set budgets, forecast outcomes, and measure ROI across all marketing channels.
Build, lead, and mentor the marketing function as the company scales.
Develop and deploy high-impact campaigns with supporting performance dashboards.

What We're Looking For

2–5 years of experience in B2C growth marketing, sales, or adjacent fields.
Proven track record defining and executing multi-channel GTM strategies that drive revenue growth.
Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
Strong analytical skills with experience in attribution modeling, marketing analytics, and CRM/tooling integration (e.g., GA4, dashboards).
Experience managing marketing budgets, forecasting, and measuring ROI.
Experience with influencer and partner marketing, including campaign management and negotiation.
Strong cross-functional collaboration skills across product, sales, design, and customer success.
Ability to develop and execute high-impact marketing campaigns independently.
Experience building and leading a marketing function is a plus.

Compensation & Benefits

Salary range: €35,000–€70,000 EUR annually. Visa sponsorship is available for this role.

Location

On-site in Berlin, Germany or Helsinki, Finland.