Founding Marketer (Growth & GTM)

Clera getclera.com Open · verified Aug 17, 2026

On-site Berlin Full-time Mid-level General Marketing

Mid-level General Marketing role at Clera. Berlin · full-time · €35,000–€70,000 base.

SalaryStated by Clera

€35,000 – €70,000

Base salary for this role, in EUR per year, as published in the posting.

This role, from CleraOur estimate for the market: €45,000–€52,000

In line with the market median of €48,000 for mid-level general marketing roles in Berlin.

Worked out from 29 postings that stated pay, median €48,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll shape and run channel-spanning go-to-market plans to grow revenue and memberships
You'll develop brand storytelling and positioning that set the company apart
You'll manage Google Ads, Meta, LinkedIn, social, partnerships, and influencer activity
You'll set budgets, project results, and track returns across marketing channels
You'll launch campaigns and dashboards, then grow the marketing team as the business expands

What you bring

You have at least two years of B2C growth marketing, sales, or a related background
You can run digital campaigns through Google Ads, Meta, and LinkedIn
You have delivered multi-channel go-to-market work linked to measurable revenue growth
You can manage budgets, forecasts, attribution, analytics, and CRM integrations
You bring experience with influencer and partner campaigns plus cross-functional teamwork

Who this fits

This role suits a hands-on marketer who wants to establish a growth and go-to-market function from the beginning, work closely with leadership, and take broad ownership. You must work on-site in Berlin or Helsinki, with no remote option. Visa sponsorship is available, and the position offers a founding-team opportunity.

From the employer

About the Role

A fast-growing, early-stage personalized health and diagnostics startup is looking for a Founding Marketer to lead growth, go-to-market strategy, and brand storytelling. This is a rare opportunity to build the marketing function from the ground up, shape the company's narrative, and directly drive revenue and user growth at a pivotal stage. You'll work closely with company leadership and cross-functional teams in a hands-on, high-ownership role.

The company operates in the preventive healthtech space, offering a membership-based personal health platform with advanced diagnostics, biomarker testing, and personalized health optimization. They are present in Germany and Finland and are scaling rapidly.

What You'll Do

Define and execute GTM strategy across channels to drive revenue and membership growth.
Lead branding and storytelling to craft a compelling, differentiated market narrative.
Oversee paid advertising (Google Ads, Meta, LinkedIn), social media, partnerships, and influencer programs.
Collaborate cross-functionally with product, sales, design, and customer success teams.
Set marketing budgets, forecast outcomes, and rigorously measure ROI across channels.
Build, scale, and mentor the marketing function as the company grows.
Develop and deploy high-impact marketing campaigns along with performance dashboards.

What We're Looking For

Required:

2–5 years of experience in B2C growth marketing, sales, or an adjacent field.
Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
Ability to work on-site in Berlin, Germany or Helsinki, Finland.

Strong candidates will also have:

Proven track record defining and executing multi-channel GTM strategies that drove measurable revenue growth.
Strong brand storytelling and positioning skills.
Experience managing marketing budgets, forecasting, and multi-channel ROI measurement.
Proficiency with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM platforms).
Experience with influencer and partner marketing, including negotiation and campaign management.
Strong analytical skills for testing, iterating, and scaling marketing strategies.
Experience building and leading a marketing function (even a small one).
Cross-functional collaboration experience with product, sales, design, and customer success teams.

Compensation & Benefits

Salary: €35,000 – €70,000 per year, depending on experience.
Visa sponsorship is available for this role.
Opportunity to be a founding team member with meaningful ownership of the marketing function.

Location

This is an on-site role based in Berlin, Germany (Helsinki, Finland also considered). Remote work is not available for this position.