Founding Marketer (Growth, GTM)

Clera getclera.com Open · verified Sep 10, 2026

On-site Berlin Full-time Mid-level General Marketing

Mid-level General Marketing role at Clera. Berlin · full-time · €35,000–€70,000 base.

SalaryStated by Clera

€35,000 – €70,000

Base salary for this role, in EUR per year, as published in the posting.

This role, from CleraOur estimate for the market: €45,000–€52,000

In line with the market median of €48,000 for mid-level general marketing roles in Berlin.

Worked out from 29 postings that stated pay, median €48,000. Last updated Mar 10, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build the marketing function and set the go-to-market plan across paid, social, partnerships, and influencers
Shape brand positioning and health-focused storytelling for the preventive health space
Run Google Ads, Meta, LinkedIn, influencer, and partner programs
Set budgets, forecast results, track channel return, and launch campaigns with performance dashboards
Work with product, sales, design, and customer success while growing the marketing team

What you bring

Two to five years in B2C growth marketing, sales, or a related field
Experience creating a go-to-market or growth function from scratch at an early-stage company
Strong ability to position a brand and develop compelling narratives
Working knowledge of Google Ads, Meta, LinkedIn, analytics, attribution, and CRM or dashboard integrations
Experience managing influencer, partnership, or affiliate campaigns and negotiating with partners

Who this fits

You will suit this role if you can work hands-on across strategy, execution, measurement, and early team building. The job is full-time and on-site in Berlin, Germany. Visa sponsorship is available, while freelance and part-time arrangements are not a fit.

From the employer

About the Role

This is a founding marketing hire at an early-stage healthtech startup building a membership-based personal health platform in Germany. You will shape the entire marketing function from scratch, own GTM strategy, and partner directly with leadership to drive revenue and user growth at a critical stage of the company's journey.

What You'll Do

Define and execute GTM strategy across paid, social, partnerships, and influencer channels to drive revenue and growth.
Lead brand positioning and storytelling to build a compelling narrative in the preventive health space.
Manage paid advertising across Google Ads, Meta, and LinkedIn, as well as influencer and partner programs.
Collaborate cross-functionally with product, sales, design, and customer success teams.
Set marketing budgets, forecast outcomes, and measure ROI across all channels.
Build, develop, and mentor the marketing function as the company scales.
Design and deploy high-impact campaigns alongside performance dashboards.

What We're Looking For

2 to 5 years of experience in B2C growth marketing, sales, or a closely adjacent field.
Hands-on experience building a GTM or growth function from zero in an early-stage environment.
Strong brand storytelling and positioning skills with a track record of crafting compelling narratives.
Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
Experience with marketing analytics, attribution modeling, and CRM or dashboard integrations (e.g., GA4).
Demonstrated ability to manage marketing budgets, forecast outcomes, and measure channel ROI.
Experience with influencer, partnership, or affiliate marketing including campaign management and negotiation.
Strong analytical skills for testing, iterating, and scaling marketing strategies.
Full-time availability required; freelance or part-time arrangements are not a fit for this role.

Compensation & Benefits

Salary range: 35,000 to 70,000 EUR annually. Visa sponsorship is available.

Location

On-site in Berlin, Germany.