Founding Marketing Lead
Senior General Marketing role at Clarion. New York · full-time · $150,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll shape positioning that makes Clarion a trusted healthcare partner, not just another AI provider
- You’ll direct the brand system across the website, conference materials, and other customer-facing work
- You’ll build named-account campaigns with BDRs for dermatology practices and multi-site groups
- You’ll tailor product messaging and launches for specialties including dermatology, orthopedics, and cardiology
- You’ll turn customer results into proof while leading events, conferences, and published content
What you bring
- You have three to five years of B2B marketing experience in enterprise healthcare, ideally at a growth-stage startup
- You’ve built trust through events, communities, or partnerships rather than relying only on digital channels
- You understand healthcare buying groups, influential stakeholders, and what resonates with busy providers
- You can simplify complex technology into a clear story and make confident brand and design decisions
- You’re comfortable handling hands-on work from LinkedIn posts and executive dinners to reporter outreach
Who this fits
You’ll suit this role if you want to be the only marketer initially, own the narrative, and balance strategy with execution across channels. You’ll work directly with the founders on positioning and go-to-market strategy while measuring marketing through influenced pipeline and competitive wins. The role requires daily work from Clarion’s New York City office.
From the employer
About Clarion
At Clarion, we're rebuilding how healthcare communicates in the age of AI. Today, clinics miss 30-40% of patient calls while staff drowns in administrative tasks. We believe AI agents should handle these workflows—scheduling, billing, prescription refills—so healthcare teams can focus on actual patient care.
We're building the communication infrastructure that modern healthcare desperately needs. Our AI agents don't just answer calls; they complete entire workflows end-to-end, giving providers back their time and ensuring patients never go unheard. We've already handled hundreds of thousands of patient interactions across virtual care companies, health systems, and a $5B health insurance company.
Founded by a Stanford/Harvard-trained physician who was on the founding team of Two Chairs and Ophelia, and an ex-Amazon Alexa engineer who led AI/ML teams at Salesforce, we uniquely understand both the clinical and technical challenges of transforming healthcare communication.
We've raised $10M from Accel, Y Combinator, Sequoia (scout), and healthcare founders from Ophelia, Medallion, and Counsel Health. We're an in-person team based in New York, moving fast to ensure no patient call goes unanswered.
Why Join Us?
Early-stage with strong market validation: We are rapidly growing and offering the high-impact environment of an early-stage startup
Solving a massive healthcare challenge: We're addressing a critical problem in healthcare communication that affects millions of patients
Own the narrative in a hot market: You'll shape how the industry talks about AI in healthcare while competing against well-funded competitors
Real ownership of the brand: You'll be the final word on how Clarion looks, sounds, and shows up everywhere, from the website to the booth
In-person collaboration advantage: We've built in-person since day one and maintain this as a strategic advantage—we move faster, build stronger bonds, and create a cohesive culture
What You'll Be Working On
Define and own our story: Craft positioning and messaging that transforms Clarion from "another AI vendor" into the trusted partner healthcare teams need
Own brand identity end-to-end: Be a strong decision-maker on our visual identity and design system, from the website to conference collateral
Run ABM for our target accounts: Build campaigns for named accounts like dermatology practice managers and multi-site groups, in lockstep with our BDRs
Own product marketing across specialties: Translate the product into vertical-specific positioning and launch messaging for dermatology, orthopedics, cardiology, and more
Build our customer marketing engine: Turn customer wins into case studies, testimonials, and ROI proof
Run field marketing and content: Own our conferences, customer events, and what we publish (blog, LinkedIn, press)
Requirements
3-5 years of B2B marketing experience: Track record in enterprise healthcare, preferably at growth-stage startups where you've worn multiple hats
Relationship builder: Experience creating trust through events, community building, and strategic partnerships—not just digital marketing
Healthcare insider: Understands how health systems buy, who the key influencers are, and what messages resonate with overwhelmed providers
Strategic storyteller: Can distill complex technology into a simple, repeatable narrative that sticks
Brand judgment: Has a clear point of view on design and visual identity, and is comfortable making calls on brand direction
Scrappy executor: Comfortable doing everything from writing LinkedIn posts to organizing executive dinners to pitching reporters
In-person collaboration: Excited to work from our NYC office daily
You're a Good Fit If
You want ownership
You believe marketing is about building trust, not just generating awareness
You understand that in healthcare, relationships and reputation drive deals more than SEO
You measure success by pipeline influenced and competitive deals won, not vanity metrics
You're comfortable being the only marketer while laying foundation for future hires
You can balance strategic thinking with hands-on execution across multiple channels
What We Offer
Direct impact: Work directly with founders to shape company positioning and go-to-market strategy
Meaningful equity: Early employee stock options with significant ownership potential
Comprehensive benefits: 100% covered healthcare, flexible time off, commuter benefits, daily team lunches
Team culture: Quarterly retreats and monthly team events that build real connections in our close-knit NYC team
Career growth: Clear path to VP Marketing as we scale, with opportunity to build and lead a team
Interview Process
At each stage, we decide within 24 hours and update you shortly after:
First Chat (20 min) [Virtual]: Quick conversation about your experience building trust-based marketing in healthcare
Marketing Strategy Session (30 min) [Virtual]: Discuss how you'd position Clarion against funded competitors, design an effective strategy for Clarion to employ, and build our presence without a big budget
Marketing Plan (Take-home): Create a 90-day plan for establishing Clarion's narrative and maximizing our fall conference schedule
Team Day (Half-day) [In-Person]: Present your plan, collaborate on real challenges, and meet the team in our NYC office
If you're ready to transform how millions of patients connect with their healthcare providers, we'd love to hear from you.
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