Category Marketing Manager - EU

About Charlotte Tilbury Beauty

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

About the role

We are looking for a superstar Category Manager to join our EU team! In this role, you will lead Skincare & Fragrance category performance, portfolio management and strategic growth across Europe, within the priorities agreed with the Senior Category Manager. Own category plans, innovation and promotional opportunities, using shared analytical support to strengthen hero products, optimise portfolio performance and deliver commercially relevant launches.

As a Category Manager you will

• Develop and deliver Skincare & Fragrance category strategy to achieve Retail and Gross sales and market share expectations, aligned with the Senior Category Manager.
• Build category visions, growth plans and portfolio architecture, translating global brand and product strategy into regional plans focused on hero products, innovation and promotional opportunities.
• Review sales, market share and portfolio productivity with the shared Category Analyst; own recommendations and actions addressing performance gaps and growth opportunities.
• Monitor competitors and European market needs; develop business cases for new products and sets, working with the Senior Category Manager and global partners.
• Manage category new product development (NPD) and promotional product plans, aligning launch priorities with the wider European portfolio and identifying local sub-category opportunities.
• Own category forecasting inputs and volume assumptions for NPD and core; review analytical inputs and partner with Supply Chain and markets on availability and stock risks.
• Optimise the Skincare & Fragrance portfolio for differentiated channel strategies across Specialty, Department Stores and Online/Pure Players.
• Develop and implement agreed pricing, positioning and lifecycle recommendations, continuously reviewing pricing ladders, competitiveness and value perception with the Senior Category Manager.
• Lead category launch planning and readiness with Go-To-Market, VM, Sales, REOPS and Communications, ensuring alignment of product requirements and execution across markets.
• Oversee sampling, post-production units (PPUs), tokens of appreciation (TOAs) and AOV drivers, owning volume, regional adaptation and deployment requirements with Analyst support for coordination and tracking.
• Evaluate launch attainment and sell-through with the Category Analyst; translate post-launch findings into corrective actions and improvements to future category plans.
• Brief, prioritise and review shared Analyst work alongside the other Category Manager; provide coaching and feedback, escalating competing priorities to the Senior Category Manager.

Who you will work with

• You will sit in our EU Marketing team, reporting directly into the Senior Category Manager, EU.
• Partner closely with our wider EU Marketing team as well as cross‑functional teams such as Commercial, Global, VM, REOPS, NPD, Retail etc.

About you

• Demonstrable marketing experience, preferably in beauty, skincare or fragrance.
• Proven category or portfolio ownership and experience in product, category or brand marketing.
• Strong strategic and commercial capability, with the ability to turn analysis into category decisions.
• Experience coordinating launches and working across markets and functions.
• You have good commercial acumen, with strategic category thinking and strong analytical capability and portfolio management.
• Experienced managing multiple stakeholders, you can influence cross-functional and senior stakeholders with ease and effectively articulate your point of view.
• You are a strong collaborator, an agile thinker, you are results driven and strive for success.
• Ability to work under pressure, meet deadlines in a timely manner and ruthlessly prioritise.
• You are a strong communicator, know how to coach and share constructive feedback. Agility, adaptability and proactive problem-solving is part of your day to day!
• Knowledge of European markets is favourable. Have a flexible, positive, and professional attitude.
• Have the ability to work under pressure, ruthlessly prioritise and meet deadlines in a timely manner.
• Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven.
• A natural curiosity, passion and love for the beauty industry.

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves

• We’re a hybrid model with flexibility, allowing you to work how best suits you

• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday

• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey

• Financial security and planning with our pension and life assurance for all

• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues

• Bring your furry friend to work with you on our allocated dog friendly days and spaces

• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.

Benefits