Marketing Liaison PACE Program-Lecanto

Chapters Health System Open · verified Sep 10, 2026

Lecanto Full-time Mid-level General Marketing

Mid-level General Marketing role at Chapters Health System. Lecanto · full-time · $55,232–$86,300 base.

SalaryStated by Chapters Health System

$55,232 – $86,300

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll grow Hope PACE referrals through outreach, sales calls, and community relationships
You’ll explain program services, benefits, specialty offerings, and coverage rules to referral sources
You’ll plan, conduct, and record sales calls while keeping referral-partner details current in the CRM
You’ll work with clinical leaders to connect market needs, patient expectations, and growth plans
You’ll track market opportunities and pursue access, referral, and market-share goals in your territory

What you bring

You bring at least two years of healthcare sales success plus a relevant degree or patient-centered healthcare experience
You communicate clearly, present effectively, listen closely, handle objections, and build professional relationships
You hold a valid Florida driver’s license, current auto insurance, and dependable transportation
You maintain applicable RN or social work licenses and complete the required Alzheimer’s and dementia training
You can work with averages, proportions, percentages, and basic regression concepts

Who this fits

This role suits you if you can travel throughout Hope Healthcare’s service areas and assigned territory while working Monday through Friday during the day. The listing calls for English and Spanish fluency for engaging diverse communities, and separately states that this bilingual requirement applies to the Winkler location. Employment includes conditional drug and alcohol testing plus Florida background-screening eligibility checks.

From the employer

It’s inspiring to work with a company where people truly BELIEVE in what they’re doing!

When you become part of the Chapters Health Team, you’ll realize it’s more than a job. It’s a mission. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day. Our employees make all the difference in our success!

Benefits day 1
Mileage reimbursement
Schedule-Monday-Friday-days

The Marketing Liaison (PACE) is responsible for driving growth, market expansion, and referral development for the Hope PACE program through strategic outreach, relationship management, and community engagement. This role serves as a key liaison between Hope PACE and referral partners, ensuring clear communication of program benefits while increasing awareness and access to services.
This position requires fluency in both English and Spanish to effectively engage diverse communities, caregivers, and healthcare partners. The coordinator plays a vital role in supporting enrollment growth by executing targeted marketing strategies, educating referral sources, and identifying opportunities to increase qualified referrals and conversions.

Education and Experience

Minimum of 2 years of proven healthcare sales performance with a degree in marketing, business, public relations or related field or background in healthcare such as nursing, social work, or other patient centered healthcare role. Must have strong communication skills. Previous sales performance training preferred.

Certificates, Licenses, Registrations

Must possess a valid Florida Drivers' License, current auto insurance, and reliable transportation. R Ns, Social Workers must keep all licensing current.

Certification of completion of Alzheimer's Disease and Related Dementias Training through the Florida Department of Elder Affairs.

Mathematical Skills

Ability to calculate figures and amounts such as averages, proportions, and percentages. Must be able to differentiate mean, mode and average and understand basic concepts of regression analysis.

Reasoning Ability

Ability to listen intently and articulate Hope’s position in relation to objections. Ability to communicate, concentrate and document effectively and accurately.

Language Skills

Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports and business correspondence. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

*Winkler location only - Bilingual- English/Spanish speaking required.

Equipment and Machines Used

Computer Printer Photo Copy Machine

Telephone Fax Machine

Adding Machine/Calculator

*All other routine office and/or company equipment.

Position Requirements (not all inclusive)

Excellent presentation skills, ability to effectively establish strong professional relationships with internal and external customers.

Strong written and verbal communication skills. Able to listen intently to referral partners concerns and effectively overcome objections.

Understands market data for the program assigned and able to correlate activities with access goals.

Able to travel within the entire Hope Healthcare service areas and assigned territory

Achieve monthly and quarterly access goals for assigned program.

Successfully execute a weekly, monthly and quarterly strategy to increase market share.

Demonstrate knowledge of statistical data and research tools utilized to assist in the development of marketing and growth initiatives.

Identify areas of opportunity to increase referrals to assigned Hope program.

Educate referral sources about the assigned program’s services through planned sales calls and in-services with the appropriate tools and literature. The referral sources may include healthcare practitioners, physician practice offices, facilities such as nursing homes, assisted living facilities and hospitals as well as other healthcare providers i.e. home health agencies, veterans administration, area agency on aging.

Responsible for executing effective sales calls that identify and meet the needs of the referral partners and clearly communicates the features and benefits of the assigned Hope Healthcare program. These include pre and post sales call planning, establishing rapport, effective questioning skills, proposing solutions, handling objections and closing.

Work closely with the assigned clinical leadership to drive growth by educating them on the needs and expectations of the referral partners and patients.

Communicate to clinical leadership on a periodic basis to review the market environment, opportunity for access and the liaison marketing plans in the primary program assigned.

Know the features and benefits of the assigned Hope program services provided. Is able to articulate to healthcare referral partners the competitive advantages, specialty programs and Medicare/Medicaid guidelines.

Document daily sales calls and is proficient in use of the Customer Relationship Manger (CRM) program to maintain current and accurate information regarding referral partners.

Participate in orienting, training and mentoring other liaisons as determined by the Chief of Organizational Excellence

Serve as a consultant to referral partners regarding all programs available from Hope Healthcare.

Participate in continuing education to promote professional growth. Stay updated on medical news, industry changes in the healthcare and senior communities.

Compensation Pay Range:

$55,232.15 - $86,300.24

This position requires consent to drug and/or alcohol testing after a conditional offer of employment is made, as well as on-going compliance with the Drug-Free Workplace Policy.

All Chapters Health System employees performing services for Florida affiliates are submitted through the Florida Care Provider Background Screening Clearinghouse to verify eligibility after a conditional offer of employment is made as well as ongoing eligibility. For more information, please visit https://info.flclearinghouse.com/.