Marketing Operations Specialist
At a glance
Mid-level Marketing Operations role at Chanel. Tokyo · full-time.
Pay not stated Marketing Operations Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build coordinated, 360-degree campaign plans across channels with Japan’s product, event, CRM, media, retail and digital teams
- Run gifting initiatives from offer planning and online coordination through wrapping-material management and point-of-sale delivery
- Coordinate Japan stakeholders with Global Marketing Operations to keep campaigns and new processes moving smoothly
- Track campaign KPIs, brand-animation effects and client engagement, then combine findings into performance views
- Study market shifts, competitor activity and proven practices to inform campaign recommendations and local brand improvement
What you bring
- Experience in marketing, project management or marketing-orchestration work, preferably within luxury or beauty
- A track record of handling cross-functional projects and several stakeholder groups at once
- Strong analytical skills that turn performance data into practical recommendations and strategy
- Fluency in both Japanese and English for local and headquarters collaboration
Who this fits
You’ll suit a mid-level role centered on campaign coordination, stakeholder management and performance analysis across Japan’s Fragrance & Beauty activity. The work connects local teams with global headquarters, so you need to operate comfortably in both Japanese and English. French can strengthen your profile but is not required.
From the employer
I. BUSINESS CONTEXT:
CHANEL Japan Fragrance & Beauty Division operates in an increasingly complex and omnichannel environment where clients engage with the brand across multiple touchpoints. At the same time, the pace of innovation, competition and battle for attention in the beauty and luxury industries continues to accelerate.
In such a context, strengthening campaign orchestration and impact has become a key priority to contribute to CHANEL’s singularity, brand equity & business performance ambition.
II. EXISTING AND FUTURE STAKES: Areas of transformation for the future
As CHANEL accelerates its transformation towards a more integrated Marketing Model, in an increasingly competitive environment, this required ever-more collaboration and coordination with cross-functional stakeholders, performance measurement and stronger connections between global strategies and local market execution.
To support CHANEL’s ambition in Japan, it will be essential to continuously improve effectiveness and impact of campaigns while sustaining CHANEL's desirability and leadership.
III. RESPONSIBILITIES AND ACCOUNTABILITIES:
The role of Marketing Orchestration specialists aims to manage the orchestration, deployment and amplification of Fragrance & Beauty Marketing Campaigns in Japan, ensuring consistency and impact across all touchpoints. This function will be instrumental in strengthening cross-functional collaboration, encouraging knowledge sharings across stakeholders, improving Marketing operational excellence and enabling data-driven decision making. And act as key interface of Global Marketing Operations.
Campaign & Brand animation orchestration across all channels
- Collaborate with cross-functional teams to build 360° activation plans and coordination across touchpoints
- Support the development and enhancement of gifting moment, including wrapping materials management, from offer strategies, digital orchestration to Point of Sales
- Contribute to the definition and implementation of brand animation strategies, (KEM, Event orchestration…)
Marketing Operations
- Ensure smooth coordination between internal stakeholders and Global Marketing Operations teams to support operational excellence
- Contribute to improving processes, ways of working and implement new tools
Analysis, Performance Tracking & Strategic support
- Conduct quarterly analysis of market trend, competitors initiatives, best practices…
- Support campaign performance consolidation: KPI definition, performance tracking frameworks, brand animation impact, client engagement…
- Provide and consolidate insights to feed campaign strategies, support business recommendations to Global stakeholders and support continuous improvement of brand image in local Market/Region.
The Key stakehoolders
- Japan F&B Product, Event, Forecast, PR, CRM, Social, Media, VM, Retail, E-business, IT
- Global F&B Marketing Operations, Marketing, VM.
The ideal candidate will bring:
- Experience in marketing, project management or orchestration-related roles, ideally in Luxury or Beauty Industry
Ideal Attributes:
- Strong ability to manage cross-functional projects and multiple stakeholders
- Analytical mindset with capability to translate data into actionable insights and strategies
- Strong organizational and coordination skills
- Positive to contribute to an inclusive culture and work in a diverse group
- Outstanding communication ability, to work in both local and an international environment (collaboration with HQ)
- Fluent in Japanese and English is required; French is a plus
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