Executive Manager Consumer Finance Marketing - 12 month fixed term contract
At a glance
Mid-level General Marketing role at Cba (CommBank Careers). Sydney CBD Area · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the Consumer Finance marketing strategy around acquisition, engagement and retention goals
- Turn customer insight into clear value propositions and timely, persuasive communications
- Guide agile teams and stakeholders through marketing execution and delivery
- Keep plans aligned with changes in the internal and external operating environment
- Lead strategic marketers delivering efficient, effective communications across the business
What you bring
- Deep commercial understanding of Consumer Finance, including Credit Cards and Personal Loans
- Extensive strategic marketing experience with a record of leading marketing work
- Proven senior people leadership experience managing more than ten people
- Hands-on knowledge of paid media and adtech for acquisition and performance outcomes
- Strong retail banking collaboration and influence across product, distribution, digital and leadership teams
Who this fits
This role suits a senior marketing leader who uses data and customer insight to shape strategy, leads agile cross-functional work and manages a team. It is a Sydney-based, twelve-month fixed-term contract. At least half of each month is spent connecting in the office, with other flexible arrangements available.
From the employer
Executive Manager / Chapter Lead, Consumer Finance Marketing (Credit Cards)
12 Month Fixed Term Contract
Sydney Based Only
See yourself in our team
The Chapter Lead, Consumer Finance Marketing role sits in the Consumer Marketing team, reporting directly to the Centre of Excellence (CoE) Lead RBS Marketing and Chapter Area Lead Consumer Marketing.
The team is fast paced with multiple internal and external stakeholders. The culture is built on energy, pace, curiosity, responsibility and commitment.
Do work that matters
- Building the marketing strategy for the Consumer Finance business to deliver on business and customer goals, with a focus on customer acquisition, engagement and retention
- Ensuring customer insights are embedded into the plans through relevant and simple Customer Value Propositions, timely and compelling communications
- Driving innovation into the business through opportunities from within the marketing ecosystem
- Leading cross functional agile teams with internal and business stakeholders to ensure execution and delivery excellence of plans
- Ongoing review of internal and external operating environment to ensure coherence of plans and pivoting accordingly
- Leading a lean team of strategic marketers to ensure efficient, timely and effective communications
We’re interested in hearing from people who possess
- Deep knowledge and commercial acumen of all facets of Consumer Finance, including Credit Cards and Personal Loans
- Extensive experience and leadership in strategic marketing
- Passion and proven capability in using data and insights to drive marketing plans
- Senior people leadership experience (+10 people), working in agile teams preferred
- Sound knowledge and experience with paid media and implementation of adtech to drive performance marketing outcomes and acquisition volumes
- Proven experience of strong collaboration with all elements of the value chain in retail banking, including product / distribution / digital etc
- Ability to influence across all levels and within each business lines’ leadership teams
- Strong knowledge of all elements of the marketing mix
If you have the right skills and experience we’re looking for, we’d love to hear from you!
Working at CommBank
At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in.
If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career.
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