Senior Brand & Content Strategist

Castlery Open · verified Aug 17, 2026

Singapore, Central, Singapore Senior Content Strategy

Senior Content Strategy role at Castlery. Singapore, Central, Singapore.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Lead Living-category campaigns and launches from planning through market delivery
Turn customer and market research into product narratives that support growth
Coordinate agencies, production partners, and internal teams across creative and commercial functions
Use customer, content, and category data to find opportunities and steer strategy
Move work from idea to execution while balancing strategic direction with hands-on delivery

What you bring

At least five years in brand management, brand marketing, content marketing, or a related field
A track record of taking brand campaigns and product launches from planning through delivery
Working knowledge of consumer behavior, market research, and content strategy
Experience with creative agencies, production houses, photographers, videographers, or content creators
Strong project management, analytical, and problem-solving skills across competing priorities

Who this fits

You’ll suit a senior marketer who can connect creative development, customer insight, and commercial outcomes. The role supports global launches, with particular focus on North America, and involves close work with internal teams and external partners. Singapore is listed as the location; remote, travel, visa, and reporting details are not provided.

From the employer

We’re rethinking homes for how people really live, and we’re looking for a Senior Brand & Content Strategist to join our team to help shape the future of living—one thoughtful detail at a time.

Leading brand campaigns, product storytelling, and content development for our Living category, this role sits at the intersection of creativity, consumer insights, and commercial impact. You'll be responsible for bringing new collections and product launches to market through compelling content and campaigns that resonate with customers globally, particularly in North America.

You'll work closely with Creative, Category Management, Product Development, Performance Marketing, and external agency partners to deliver best-in-class content that drives awareness, engagement, and conversion.

What you'll be doing:

Lead end-to-end brand campaigns and product launches for the Living category.
Develop compelling product stories grounded in consumer and market insights.
Manage creative agencies, production partners, and cross-functional stakeholders.
Analyse customer, content, and category insights to identify growth opportunities and shape strategy.
Drive projects from concept to execution, balancing strategic thinking with hands-on delivery.

What you need to succeed:

5+ years of experience in Brand Management, Brand Marketing, Content Marketing, or a related field.
Proven experience leading brand campaigns and product launch initiatives from planning through execution.
Strong understanding of consumer behaviour, market research, and content strategy.
Experience working with creative agencies, production houses, photographers, videographers, or content creators.
Excellent project management skills with the ability to manage multiple priorities simultaneously.
Strong analytical and problem-solving capabilities.

Built for Real Life, Designed for What’s Next At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change. Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy. If you believe that good homes create good lives, come build with us.