Lead Copywriter

Castlery Open · verified Aug 21, 2026

Singapore, Central, Singapore Senior Copywriting

Senior Copywriting role at Castlery. Singapore, Central, Singapore.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own and evolve the tone-of-voice framework and copy governance across Castlery’s markets
Set copy direction for seasonal campaigns and brand initiatives from concept through execution
Review work from writers, regional teams, and agencies, sending copy back when needed
Work with Creative, Merchandising, UX, Marketing, and Regional teams to balance story and conversion
Mentor junior and regional writers while building in-house voice and review capability

What you bring

Bring five to eight years across brand, campaign, ecommerce, and product copy in agency or in-house roles
Show conceptual short copy and converting product work, plus evidence of shaping voice or copy systems
Have led campaign or launch copy direction with minimal oversight and built voice or governance at scale
Review other writers’ and agencies’ work, influence senior stakeholders, and apply SEO and ecommerce principles

Who this fits

You’ll suit a senior copywriter who can set a global brand voice, make final copy calls, and balance storytelling with commercial results. Lifestyle, retail, or DTC experience is preferred, and the listing identifies Singapore as the location. The role works across global markets and regional teams.

From the employer

We're rethinking homes for how people really live, and we're looking for a Lead Copywriter to join our Creative team to help shape the future of living — one thoughtful word at a time.

This is a new role at Castlery, created to own brand voice across every market we operate in. You'll set the copy direction for global campaigns, hold the pen on our tone-of-voice framework, and build the governance systems that keep voice consistent as we scale across writers, regional teams, and agencies. You'll be the final word on tone - balancing brand storytelling with copy that converts while mentoring the writers who help bring it to life.

What You'll Do

Own brand voice as the single source of truth - build, document, and evolve Castlery's tone-of-voice framework and copy governance systems as we scale across markets.
Lead copy direction end-to-end for major seasonal campaigns and brand initiatives, from concept through execution.
Review and approve copy from writers, regional teams, and agencies, with the authority to send work back and raise the bar.
Partner with Creative, Merchandising, UX, Marketing, and Regional teams to shape copy that balances storytelling with commercial and conversion goals.
Brief, mentor, and guide junior and regional writers, building copy capability beyond your own desk.
Establish in-house ownership of brand voice and copy review, including scoping and transitioning existing freelance workstreams.
Shape product storytelling across the global assortment — turning materials, craftsmanship, and design intent into copy that's engaging, relatable, and built to convert.

What You'll Bring

5–8 years of copywriting experience spanning brand/campaign and ecommerce/product copy, in agency or in-house roles (lifestyle, retail, or DTC experience preferred).
A strong portfolio anchored in short, conceptual copy — taglines, headlines, and campaign lines — alongside converting product copy, with evidence you've shaped voice and systems, not just executed briefs.
Proven ability to lead the copy point of view on a campaign or launch with minimal oversight.
Experience developing or evolving brand voice guidelines, tone-of-voice frameworks, or copy governance systems at scale.
Experience reviewing and approving other writers' or agencies' copy, with the authority to send work back.
Confidence partnering with and influencing senior stakeholders across Creative, Merchandising, and Regional teams.
Familiarity with SEO copywriting principles and ecommerce best practices

Built for Real Life, Designed for What’s Next

At Castlery, we’ve spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.

Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.

If you believe that good homes create good lives, come build with us.