Manager, Paid Media
Caseware Open · verified Jul 30, 2026 Hybrid Toronto Full-time Manager Paid Media
Mid-level Paid Media role at Caseware. Toronto · full-time · CA$90,000–CA$100,000 base.
SalaryStated by Caseware
CA$90,000 – CA$100,000
Base salary for this role, in CAD per year, as published in the posting.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the global paid media strategy across search, social, display and programmatic
- Run and optimize campaigns on Google Ads, Bing, LinkedIn, Meta and programmatic platforms, executing directly across North America, EMEA and APAC
- Guide regional marketing teams so their programs meet company standards and business targets
- Track metrics like CTR, CPC, CPL and ROAS, then turn them into reports and actionable recommendations
- Build and run 1:1, 1:few and programmatic ABM campaigns using intent data to reach prospects
What you bring
- At least five years in paid media, ideally in B2B SaaS or tech
- A history of running six-figure budgets with results you can point to
- Hands-on depth in Google Ads, LinkedIn Campaign Manager and similar platforms
- Comfort with analytics and CRM tools such as Google Analytics, HubSpot and Salesforce
- Experience running ABM campaigns and audiences through platforms like AdRoll
Who this fits
This suits a hands-on paid media manager who wants to both set global strategy and execute campaigns across multiple regions. You need to be based in Toronto for hybrid work three days in office, or work remotely from the US. Accounting or audit industry familiarity is a plus but not a requirement. An offer requires passing a background check.
From the employer
Caseware is one of Canada's original Fintech companies, having led the global audit and accounting software industry for over 30 years, with more than 500,000 users across 130 countries and available in 16 different languages. While you might not have heard of us (yet) over 36,000 accounting and audit professionals list Caseware as a skill on their LinkedIn profiles!
As the Manager, Paid Media, you will own the global strategy, and optimization of all paid media campaigns across channels including search, social, display, and programmatic. You’ll work closely with regional marketing teams, content, brand, product marketing, and sales teams to align campaigns with business goals, generate high-quality leads, and maximize ROI. This role will directly own and execute paid media campaigns globally, including North America, EMEA, and APAC, in close partnership with regional marketing teams. ❗This is a full-time, permanent position. ❗This is an existing vacancy 📍 Location: This position is available to all applicants residing and eligible to work in Toronto, Ontario (hybrid 3x work from office) or US (remote).
What's in it for you: ▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ▪️We offer competitive compensation, including a competitive salary and comprehensive benefits ▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success. ▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth. ▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team. About Caseware: Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like. With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date. One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com. Background Check: Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co Security and Fraud: Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.
As the Manager, Paid Media, you will own the global strategy, and optimization of all paid media campaigns across channels including search, social, display, and programmatic. You’ll work closely with regional marketing teams, content, brand, product marketing, and sales teams to align campaigns with business goals, generate high-quality leads, and maximize ROI. This role will directly own and execute paid media campaigns globally, including North America, EMEA, and APAC, in close partnership with regional marketing teams. ❗This is a full-time, permanent position. ❗This is an existing vacancy 📍 Location: This position is available to all applicants residing and eligible to work in Toronto, Ontario (hybrid 3x work from office) or US (remote).
What you will be doing:
- Develop and execute multi-channel paid media strategies to drive awareness, engagement, and pipeline growth globally.
- Provide strategic guidance to regional teams to ensure all global paid media programs meet Caseware requirements and align to business goals and targets.
- Manage and optimize global campaigns across Google Ads, Bing, LinkedIn, Meta, programmatic platforms, and other relevant channels, with direct execution ownership across North America, EMEA, and APAC.
- Apply AI-powered solutions to automate and enhance campaign performance.
- Collaborate with content and creative teams to develop compelling ad copy, visuals, and landing pages.
- Develop and deliver timely, insightful reports that clearly communicate global performance and strategic opportunities.
- Monitor global performance metrics (CTR, CPC, CPL, ROAS, etc.) and provide actionable insights and reporting.
- Lead and execute A/B testing strategies to improve campaign performance.
- Drive consistent and effective execution of audience segmentation, conversion hygiene, budget pacing, frequency capping, and tracking.
- Build and execute creative 1:1,1: few and programmatic campaigns leveraging intent data to reach prospects
- Monitor and analyze global performance of ABM programs, providing actionable insights and optimizations based on engagement, pipeline influence, and revenue outcomes
- Stay current on digital advertising trends, platform updates, and competitor activity.
- Partner with Marketing Operations and RevOps to ensure accurate tracking and attribution.
What you will bring:
- 5+ years of experience in paid media, preferably in B2B SaaS or tech.
- Proven track record of managing six-figure budgets and delivering measurable results.
- Deep expertise in Google Ads, LinkedIn Campaign Manager, and other paid platforms.
- Strong analytical skills and experience with tools like Google Analytics, HubSpot, Salesforce, or similar.
- Experience executing marketing campaigns and managing audiences using account-based marketing (ABM) platforms such as AdRoll or similar platforms.
- Excellent communication and project management skills.
- Familiarity with the accounting or audit industry is a bonus, but not required.
What's in it for you: ▪️Innovation is at our core. We work with cutting-edge technology in accounting and financial reporting, constantly pushing the boundaries to create impactful software solutions. ▪️We are committed to a collaborative culture, where your ideas are valued, and knowledge sharing is encouraged within a supportive, inclusive team. ▪️Work-life balance is important to us. We offer flexible work options, remote opportunities, and generous time-off policies to ensure a healthy work-life balance. ▪️We offer competitive compensation, including a competitive salary and comprehensive benefits ▪️We are driven by impactful work. Your contributions directly affect how our clients manage financial processes and drive their success. ▪️Recognition and rewards matter to us. We celebrate hard work through recognition programs, performance bonuses, and opportunities for career growth. ▪️We embrace global opportunities. Work on international projects and collaborate with a diverse, global team. About Caseware: Caseware's cutting-edge software products are meticulously designed for accounting firms, corporations, and governments. Our teams are continually collaborating, innovating, and building upon our existing suite of products. With a customer-focused mindset, we are building technology that is shaping what the future of audits, financial reporting, and financial data analytics will look like. With a recent strategic investment from Hg Capital in 2020, Caseware is now in its next major growth phase as we double down on the people and products that have made Caseware so successful to date. One of Caseware's core values is Many Voices, One Team and with that in mind, we're dedicated to building teams as diverse as our customers in an equitable and inclusive way. We welcome and encourage candidates of all backgrounds to apply. Should you require accommodations or have any questions at any point during the application or interview process, please e-mail our People Operations team at talent@caseware.com. Background Check: Any candidates successful in obtaining an offer for a position will need to successfully complete a background check through Certn.co which typically includes an Identity Verification and Criminal Record Check. Executives and Senior Managers will undergo a Soft Credit Check as well. Candidates residing in the Netherlands and Germany are excluded from undergoing background checks via Certn.co Security and Fraud: Caseware takes the security of candidates seriously. All legitimate communication from us will come from email addresses ending in @caseware.com and our open positions are always listed on reputable job boards and on our website https://jobs.lever.co/caseware. We will NEVER ask for payment or financial information from you. If you receive an unsolicited job offer, proceed with extreme caution.