Marketing Activation Manager (m / f / x) - Sweden

Caprisun Open · verified Sep 10, 2026

Sweden Full-time Manager General Marketing

Mid-level General Marketing role at Caprisun. Sweden · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build the Swedish annual brand plan across portfolio, innovation, promotions and communications
Shape local media plans, BTL programs, launches and consumer campaigns under global guidance
Create retailer activation plans with Sales and Key Account Managers for ICA, Coop and Axfood
Lead external field sales and protect distribution, visibility, secondary placement and in-store activation KPIs
Use category, brand and customer data to assess promotions, spot opportunities and guide decisions

What you bring

Bring five to seven years in consumer marketing, with FMCG or similar fast-moving experience and Swedish-market knowledge
Combine brand-building skill with commercial understanding of sales and customer dynamics
Manage projects, communicate clearly and turn data into practical recommendations
Speak and write Swedish and English fluently

Who this fits

This role suits a commercially minded marketer who can connect brand growth with retail execution and insight-led action. You’ll work across local, regional and global teams, external partners, Sales and Key Account Managers while helping build the Swedish organization. The role requires Swedish and English fluency and includes leading an external field sales force.

From the employer

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.

We are looking for a Marketing Activation Manager (m/f/x) - Sweden to join our team.

Sweden is already one of the world's happiest countries - but we believe there's always room for a few million more smiles. Join Capri-Sun as we build our own Swedish organization from the ground up and become one of the first on the Swedish team that will help grow one of the world's most loved brands while creating carefree moments for children across the country.

SCOPE OF THE ROLE

As a Marketing Activation Manager Sweden, reporting to the Senior Marketing Activation Manager Europe, you will play a pivotal role in shaping the consumer and trade marketing strategy.

YOUR RESPONSIBILITIES

Brand & Portfolio Strategy

Lead the local development of the annual brand plan, including portfolio strategy, innovation pipeline, promotional strategy and communication priorities
Collaborate closely with local teams, regional & global marketing teams, and external partners to adapt global strategies to local market dynamics
Analyze internal and external data to identify growth opportunities and drive portfolio, assortment, pricing and innovation strategies
Set clear priorities across SKUs, channels and customers to maximize business performance

Consumer & Media Activation

Establish the local media strategy in alignment with global guidelines and lead its execution
Develop and implement relevant BTL activation programs to strengthen brand awareness, consideration and trial
Lead the execution of innovation launches and key consumer-facing campaigns

Sales & Customer Support

Partner closely with Sales and Key Account Managers to develop customer-specific activation plans with key retailers (ICA, Coop, Axfood)
Translate category, customer and shopper insights into actionable recommendations for assortment, pricing, promotions, activation and innovation
Lead and manage the external field sales force
Ensure delivery against core in-store KPIs including distribution, shelf visibility, secondary placements and activation excellence
Work closely with Sales to align priorities, customer plans and commercial objectives

Performance Management & Insights

Track and analyze category, brand and customer performance to identify risks and opportunities
Lead post-promotion evaluations and recommend actions to improve promotional ROI and effectiveness
Monitor key business KPIs and provide clear insights and recommendations to support decision-making

YOUR PROFILE

5–7 years of consumer marketing experience within FMCG or a similarly fast-paced industry with solid knowledge of the Swedish market
A strong commercial mindset, combining brand-building expertise with a clear understanding of sales and customer dynamics
Excellent project management, analytical and communication skills
A data-driven approach, with the ability to translate insights into clear recommendations and actionable plans
A proactive approach, resilience, and the ability to thrive in a dynamic and rapidly changing environment
Strong collaboration skills, a flexible working style and the ability to influence and engage cross-functional stakeholders
Fluency in both Swedish and English, written and spoken

WHAT CAN YOU EXPECT

Competitive base salary and bonus package
Country compliant benefits package
Participate in group leadership and learning programmes
Regular and systematically tracked performance reviews and feedback rounds
A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
Working for the biggest kids drink brand worldwide, being available in 120 markets
A fast paced company, with an excellent leadership team and high growth ambitions
Flat hierarchies and lots of opportunity to take leadership
A fast recruitment process with maximum three rounds of interviews