Key Account Manager - Border Trade, Alternative Retail & eCommerce

Caprisun Open · verified Sep 10, 2026

Sweden Full-time Manager Ecommerce Marketing

Mid-level Ecommerce Marketing role at Caprisun. Sweden · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Grow Capri-Sun’s Swedish business by deepening border-trade relationships and finding new opportunities
Manage accounts across border trade, challenger retail and eCommerce
Build customer plans with your manager and own sales, revenue, profit and distribution results
Lead negotiations and improve visibility, promotions, activations and listings with customer teams
Run forecasting, reporting, budgets and commercial administration for your accounts

What you bring

Several years of commercial FMCG experience, ideally with branded food or beverage products
Three to five years managing national accounts in Sweden
A strong grasp of pricing, promotions, customer planning and business performance
Clear communication, presentation and collaboration skills with a structured approach to competing priorities
Business-fluent Swedish and English plus a valid B driving licence

Who this fits

You’ll suit a customer-facing commercial role where you can find growth opportunities, take ownership and work across teams in a newly formed Swedish organization. You should be willing to travel within Sweden, and you’ll need a valid B driving licence. Swedish and English are required for the role.

From the employer

We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.

Sweden is already one of the world's happiest countries - but we believe there's always room for a few million more smiles. Join Capri-Sun as we build our own Swedish organization from the ground up and become one of the first on the Swedish team that will help grow one of the world's most loved brands while creating carefree moments for children across the country.

We are looking for a Key Account Manager - Border Trade, Alternative Retail & eCommerce to join our new sales team in Sweden.

YOUR RESPONSIBILITIES

Support the growth of Capri-Sun in Sweden by strengthening existing customer relationships and identifying new opportunities in the border trade channel
Manage customers focusing on Border Trade (Eurocash, Gottebiten, Maximat, etc) and Challenger Retailers (hard discount, non-food retail) and eCommerce
Develop and implement customer strategies in close collaboration with your manager to create sustainable value for both Capri-Sun and its customers
Take responsibility for the commercial performance of your customer portfolio, including sales, revenue, profitability and distribution targets
Act as the primary point of contact for your customers and build strong, long-term relationships
Lead commercial discussions and negotiations while identifying mutually beneficial growth opportunities
Work with customer stakeholders to ensure best in class brand visibility, promotions, brand activations and listings of the Capri Sun brand
Monitor market trends, competitor activity, pricing and customer performance to identify opportunities and potential risks
Own forecasting and reporting processes for your customer portfolio and contribute to continuous forecast improvements
Manage customer-related project budgets, cost planning and commercial administration

What Success Looks Like

Achievement of agreed sales, revenue, profitability and distribution targets
Strong in-store execution, including distribution, shelf visibility and promotional effectiveness
Efficient use of trade investments and continuous improvement of ROI
Accurate forecasting and proactive business planning

YOUR PROFILE

Several years of commercial experience within FMCG, ideally in a branded food or beverage environment
3–5 years of national account management experience in Sweden
Proven commercial understanding of pricing, promotions, customer planning and business performance management
Curious, growth-oriented and motivated to identify new opportunities and deliver sustainable results
Proactive, practical and execution focused approach
Interest in developing business beyond day-to-day account management activities
Confident in engaging with customers and internal stakeholders, bringing different perspectives together to find effective solutions
Structured, reliable and comfortable taking ownership of projects and priorities
Strong communication and presentation skills, both written and verbal
Collaborative approach and ability to work effectively across functions and teams
Able to manage multiple priorities in a dynamic environment while maintaining a balanced and professional approach
Willingness to travel within Sweden, valid driving license B required
Business-fluent English and Swedish

WHAT CAN YOU EXPECT

Competitive base salary and bonus package
Country compliant benefits package
Participate in group leadership and learning programmes
Regular and systematically tracked performance reviews and feedback rounds
A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
Working for the biggest kids drink brand worldwide, being available in 120 markets
A fast paced company, with an excellent leadership team and high growth ambitions
Flat hierarchies and lots of opportunity to take leadership
A fast recruitment process with maximum three rounds of interviews