Marketing Manager (Talent Pool)
ZA Manager General Marketing
Mid-level General Marketing role at Capitec Bank. ZA.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Own the joined-up marketing plan and advise internal business stakeholders
- Study market conditions and client needs to guide marketing decisions
- Create strategies and campaigns that align messages, audiences, timing and channels
- Acquire quality clients while improving marketing results against business goals
- Coordinate cross-functional projects and lead the marketing team
What you bring
- At least five years of marketing work in a large, complex, client-focused organisation
- Experience leading people and coordinating or managing cross-functional projects
- Grade 12 National Certificate / Vocational plus a bachelor's degree in Marketing or Business Management
- Knowledge of brand marketing, data analysis, client segmentation, digital marketing, e-commerce and campaign management
- Clear criminal and credit records, alongside communication, problem-solving, management and decision-making skills
Who this fits
This role suits a marketing manager who can guide integrated planning, manage a team and work with internal stakeholders. Experience in FMCG, retail banking or services is preferred, as is a relevant postgraduate marketing or business management degree. The listing places the role in South Africa and requires clear criminal and credit records.
From the employer
Purpose Statement
- To be the custodian of the integrated marketing plan, understand Capitec’s market and clients’ needs and act as an advisor to internal business stakeholders.
- To meet business objectives through acquiring and optimising quality clients.
- To develop effective integrated marketing strategies and plans in order to deliver the right message, to the right client, at the right time and on the right platform for our products and services.
Experience
Minimum:
- 5+ years marketing experience in a large, complex and client focussed organisation
- Managing a team
Ideal:
- Experience gained preferably in an FMCG, retail banking or services industry.
- Cross functional project coordination / management
Qualifications (Minimum)
- Grade 12 National Certificate / Vocational
- Bachelor's Degree in Marketing or Business Management
Qualifications (Ideal or Preferred)
- A relevant post graduate degree in Marketing or Business Management
Knowledge
Minimum:
- Principles of brand marketing
- Data analysis, client profiling and segmentation
- Digital marketing and e-commerce
- Strategic marketing management
- Campaign management
- General business/commerce know how
- People management principles and practices
- Internal and external communication methods and practices
- Stakeholder management principles and practices
Ideal:
- Capitec environment and products
Skills
- Communications Skills
- Computer Literacy (MS Word, MS Excel, MS Outlook)
- Problem solving skills
- Management skills
- Decision making skills
Conditions of Employment
- Clear criminal and credit record
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