Senior CRM Marketing Manager
Hybrid Warsaw LimassolSofia City Senior Email Marketing
At a glance
Senior Email Marketing role at capital.com. Warsaw.
Pay not stated Email Marketing salary
RoleEmail Marketing
SenioritySenior
LocationWarsaw
WorkplaceHybrid
PostedOct 3, 2026 · 3d ago
Also hiring inLimassol, Sofia City
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Set audience, timing, sequencing and contact rules for CRM activity throughout the customer lifecycle
- Keep the campaign calendar moving and decide how to rank competing work
- Run educational, automated and market-focused campaigns to lift engagement and revenue
- Plan segmentation, tailored messaging and experiments, then assess results and make improvements
- Turn local priorities into CRM plans and align delivery, tools and data with CRM Operations and MarTech
What you bring
- You have substantial CRM or lifecycle marketing experience across a complex organisation and multiple markets
- You have produced measurable growth in engagement, revenue or client value
- You know how to segment audiences, personalise campaigns, automate journeys and run experiments
- You bring strong performance analysis, stakeholder coordination and prioritisation skills
Who this fits
This senior role suits someone who can set CRM direction and balance campaign priorities across markets. The position is based in Warsaw, Poland, with a hybrid work arrangement.
From the employer
We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.
We are looking for a Senior CRM Marketing Manager to define and own how Capital.com uses CRM to engage clients and drive revenue across markets.
You will own our CRM channel strategy, deciding what runs where, when, and in what sequence across the customer lifecycle. You will manage the campaign calendar, lead market-led and educational campaigns, and ensure marketing activity forms a coherent, commercially effective client experience.
Responsibilities:
- Own CRM channel strategy, including audience, cadence, sequencing, and contact policies.
- Manage the integrated CRM campaign calendar and prioritise competing initiatives.
- Lead market-led, educational, and automated campaigns that drive engagement and revenue.
- Define segmentation, personalisation, and testing strategies across the customer lifecycle.
- Translate local-market priorities into effective CRM plans.
- Own campaign measurement, reporting, and optimisation.
- Partner with CRM Operations and MarTech on delivery, tooling, and data requirements.
Requirements:
- Strong CRM or lifecycle marketing experience in a complex, multi-market organisation.
- Proven success delivering measurable engagement, revenue, or client-value growth.
- Expertise in segmentation, personalisation, automation, and experimentation.
- Strong analytical and campaign performance skills.
- Excellent stakeholder management and prioritisation abilities.
- Experience with CRM platforms, customer data, marketing technology, and AI-enabled campaign automation.
- Financial services or regulated-industry experience is desirable.
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