Director, Brand Marketing
Leadership Brand Marketing role at Cantina. Los Angeles · full-time · $160,000–$240,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run a full brand overhaul covering logo, visual identity, messaging and tone across every company touchpoint
- Own the core messaging pillars and be ready to explain and defend them inside and outside the company
- Drive commercials and brand advertising directly, from first concept through production
- Write and enforce brand guidelines, including how the brand appears across social and organic channels
- Lead the in-house creative team and asset production while managing outside creative and production agencies
What you bring
- At least eight years in brand marketing, on both the agency account side and in-house at a consumer-facing company
- Time spent at a well-known, culturally relevant consumer brand or platform
- Track record directing external brand advertising and commercial production alongside agencies and production partners
- Hands-on work with digital creators and across social platforms on both organic and paid efforts
- Strong communication instincts to set brand guidelines and rally an organization around them
Who this fits
This suits a senior brand leader who wants to both set strategy and get hands-on with creative and commercials. You should enjoy building brand infrastructure from the ground up rather than just maintaining it. The role is hybrid in Los Angeles and pays a base of $160,000 to $240,000. You will manage an in-house team and partner closely with product, comms, and executives.
From the employer
About Cantina:
Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.
If you're excited about the potential AI has to shape human creativity and social interactions, join us in building the future!
About the Role:
We're looking for a Director of Brand Marketing to be the owner and guardian of our brand — how it looks, sounds, and shows up everywhere from a company deck to a 30 second commercial to a piece of swag. This person will lead a full brand refresh, bringing coherence to our logo, visual identity, messaging, and tone across every touchpoint in the company, and then hold that line going forward.
This is a hybrid brand-marketing and brand-creative role. You'll set strategy and messaging pillars, manage our in-house creative team and outside agencies to bring campaigns to life, and take direct ownership of anything that requires a message — including commercials and other brand advertising. You'll also set the brand mandate for how we show up in social and organic channels, working closely with the team that runs day-to-day social execution.
What You’ll Do:
Lead a company-wide brand refresh — logo, visual identity, messaging, and tone — ensuring consistency across the company deck, website, product, swag, and every other touchpoint
Own brand messaging and craft the core messaging pillars, and be able to clearly articulate and defend them internally and externally
Take direct ownership of commercials and other brand advertising campaigns, from concept through production
Set and maintain brand guidelines, and mandate how the brand shows up across social and organic channels (partnering closely with the social team on execution)
Manage the in-house creative team and asset production, and manage relationships with outside creative and production agencies
Partner cross-functionally with product, comms, and executive stakeholders to keep brand and messaging aligned company-wide
Build the foundation for scaling brand marketing as the team and company grow
What You’ll Bring:
8+ years of brand marketing experience, spanning both agency (account side) and in-house brand marketing at a consumer-facing company
Experience at a recognizable, culturally relevant consumer brand or platform
Brand marketing experience managing external brand advertising campaigns
Experience working with digital media creators
Experience working with all social platforms on organic and paid campaigns
Proven ability to manage and direct commercial/brand advertising production, including working with agencies and production partners
Experience managing an in-house creative team and/or creative asset production
Excellent communication and messaging instincts — able to set and evangelize brand guidelines across an organization
A builder's mindset — excited to create brand infrastructure from scratch, not just maintain what exists
Compensation:
The anticipated annual base salary range for this role is between $160,000-$240,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.
Benefits:
Competitive salary and generous company equity
Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
42 days of paid time off, including:
15 PTO days
10 sick days
15 company holidays
2 floating holidays
Generous parental leave & fertility support
401(k) retirement savings plan
Lifestyle spending account – $500/month to use however you’d like
Complimentary lunch and snacks for in-office employees
One Medical membership, and more!