Sales Director, APAC (Sales & Marketing)

Cambly cambly.com Open · verified Aug 17, 2026

Hybrid Shanghai Tokyo Full-time Director General Marketing

Leadership General Marketing role at Cambly. Shanghai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the APAC growth strategy and revenue plan across Japan, China, and Korea
Lead regional sales and B2B marketing as the business expands
Prospect, build senior buyer relationships, and close deals through your network
Open and grow additional markets across APAC
Manage account executives, account managers, and B2B marketing specialists as the team grows

What you bring

Bring at least fifteen years in training or EdTech, with deep knowledge of Asia’s EdTech market
Sell to Learning & Development teams as the primary buyer
Have at least ten years managing sales and B2B marketing teams
Bring an active regional buyer network, a market-launch record, and the ability to prospect, close, and lead by example
Speak Japanese or Chinese fluently and use English proficiently

Who this fits

You’ll suit a senior, hands-on leader who can build Cambly’s B2B presence across Japan, China, and Korea while owning both sales and marketing growth. The role is based in Shanghai on a hybrid basis and requires fluency in Japanese or Chinese plus English proficiency.

From the employer

About the Role
We are at the early stage of building our B2B business across Asia, and we are looking for a senior leader to own and grow the region. This is an active leadership role: you will build the regional growth plan and personally drive it across Japan, China, and Korea. This is a rare opportunity to shape a high-potential market from the ground up — defining the strategy, opening new markets, and bringing an established network of buyer relationships that will accelerate our growth from day one.

What You'll Do

Own the growth strategy and revenue plan for the APAC region (Japan, China, and Korea).
Lead and develop both sales and marketing efforts across the region — not maintaining, but actively growing.
Sell directly: this is a hands-on role where you are expected to prospect, build relationships, and close at a senior level using your own network and attending industry events and conferences with your team.
Launch and develop new markets across APAC
Build and manage the regional team including account executives, account managers and B2B Marketing specialists as the business scales.

What We're Looking For

15+ years in the training / EdTech industry.
Experience selling to the Learning & Development department as the primary buyer persona.
10+ years managing both sales and B2B marketing teams.
A proven, active network of business and personal connections with buyers in the region.
Track record of launching new markets and building regional growth from an early stage.
Deep understanding of the EdTech landscape across Asia.
Full-cycle commercial credibility — able to prospect, close, and lead by example.
Bilingual: Japanese or Chinese fluency. English proficiency is a must.