Senior Paid Media Channel Manager
At a glance
Senior Paid Media role at Bybit. Abu Dhabi · full-time.
Pay not stated Paid Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Scale worldwide campaigns across Meta, TikTok, Google, X and other major advertising platforms
- Grow web-to-app acquisition by improving landing pages, deep links, attribution and conversion paths
- Build and refine mobile manufacturer channels, then test creative changes to improve campaign results
- Use CPA, LTV, ROI and user quality to steer campaign decisions and ongoing optimization
- Shape strategies for individual markets with regional, analytics, data, creative and product teams
What you bring
- At least five years in paid media, including management of substantial budgets
- Hands-on campaign experience on two or three major platforms, such as Meta, TikTok or Google
- Web-to-app acquisition experience, with working knowledge of deep links, MMP attribution and conversion improvement
- Strong analytical ability, international market experience and professional English proficiency
Who this fits
This senior role suits someone who can personally manage paid media campaigns and optimize acquisition across markets. Mobile manufacturer channel experience is preferred. The role is based in Abu Dhabi, United Arab Emirates.
From the employer
About Us
Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance. Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution. Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services. Key Responsibilities- Own and scale global Big Media campaigns across Meta, TikTok, Google, X, and other major platforms.
- Drive Web-to-App (W2A) acquisition and optimize landing pages, deep links, attribution, and conversion funnels.
- Develop and optimize mobile manufacturer channels.
- Drive creative optimization through performance analysis, A/B testing, and continuous iteration to improve campaign performance.
- Optimize performance based on CPA, LTV, ROI, and user quality.
- Develop market-specific strategies and collaborate with Regional, BI, Big Data, Creative, and Product teams to drive growth.
- 5+ years of experience in Paid Media, with experience managing sizable budgets.
- Strong hands-on experience across at least 2–3 major platforms, including Meta, TikTok, Google, and X.
- Proven W2A experience with a solid understanding of deep linking, MMP attribution, and conversion optimization.
- Experience with mobile manufacturer channels is preferred.
- Strong analytical skills, global market experience, and professional English proficiency.
Why Join Us
At Bybit, we are committed to fostering a supportive and enriching work environment.
Our benefits include:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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