Corporate Marketing Manager - Sec

Bupa Open · verified Oct 15, 2026

Salford Quays Full-time Manager General Marketing

At a glance

Manager-level General Marketing role at Bupa. Salford Quays · full-time · £51,000 base.

SalaryStated by Bupa

£51,000

Base salary for this role, in GBP per year, as published in the posting.

RoleGeneral Marketing

SeniorityManager

LocationSalford Quays

EmploymentFull-time

Base pay£51,000

PostedOct 14, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set the corporate customer marketing plan and turn it into campaigns that support retention, engagement and account growth
Run account-based marketing for priority customer accounts, coordinating with sales, client management, product and commercial teams
Use customer data, feedback and market shifts to guide campaigns and spot opportunities to grow accounts
Oversee marketing spend, results reporting and ongoing improvements to campaign performance
Lead and develop a team of marketing professionals

What you bring

You have strong B2B marketing experience, ideally in healthcare, insurance, financial services or another regulated sector
You have delivered customer marketing and account-based marketing programmes
You bring experience with CRM platforms, marketing automation and customer data for decision-making
You have led and developed teams, with strong stakeholder influence and commercial judgement

Who this fits

This manager role suits someone who can lead a marketing team and work across a complex, matrixed organisation. It is a nine-month secondment based at Bupa Place in Salford, with three days working from home.

From the employer

Job Description:

Job Title: R1230359 Corporate Marketing Manager - Sec

Job Grade: C16

Salary: £51,000 DOE Fantastic benefits
Location status: Hybrid (flexible working options available) 3 days WFH
Location: Bupa Place, Salford

Permanent/fixed term contract: 9 months Secondment

About the Role

We Make Health Happen

At Bupa, we're passionate about helping people live longer, healthier, happier lives. We're looking for an experienced Corporate Marketing Manager to join our UK Insurance Marketing team and play a key role in driving customer engagement, retention and growth across our Corporate customer base.

What you'll be doing

Own and deliver the Corporate customer marketing strategy.
Create and execute targeted marketing campaigns that drive retention, engagement and account growth.
Lead account-based marketing (ABM) activity across key customer accounts.
Work closely with Sales, Client Management, Product and Commercial teams to maximise customer value.
Use customer insight, data and market trends to shape marketing activity and identify growth opportunities.
Lead and develop a high-performing team of marketing professionals.
Manage marketing budgets, performance reporting and continuous improvement activity.

What we're looking for

Strong B2B marketing experience, ideally within healthcare, insurance, financial services or another regulated industry.
Proven experience delivering customer marketing and account-based marketing programmes.
Excellent stakeholder management and influencing skills.
Strong commercial awareness and customer focus.
Experience using CRM systems, marketing automation and customer data to drive decision-making.
Comfortable working in a complex, matrix environment.
Previous experience leading and developing teams.

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social, and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Joining Bupa in this role you will receive the following benefits and more:

• 25 days holiday, increasing through length of service, with option to buy or sell

• Bupa health insurance as a benefit in kind

• An enhanced pension plan and life insurance

• Annual performance-based bonus

• Onsite gyms or local discounts where no onsite gym available

• Various other benefits and online discounts

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to “Be you at Bupa”, we champion diversity, and we understand the importance of our people representing the communities and customers we serve. That’s why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We’ll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

Time Type:

Full time

Job Area:

Call Centre

Locations:

Bupa Place