Retail Marketing Manager, National

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:  

• Runner First 
  • We act in the best interest of the runner
• Word is Bond 
  • We do what we say we’ll do 
• Champion Heart  
  • We give our all in everything we do  
• There is no “I” in Run 
  • We stay generous with our humanity 
• Keep Moving 
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.   

Your Job:

As the Retail Marketing Manager, National at Brooks, you will be responsible for recommending the Retail Marketing strategy for select key National Accounts, ensuring seamless execution of approved strategy and driving integrated, account-specific marketing programs that drive brand and business results. You will serve as a key driver for the National Retailer’s strategy, leveraging deep expertise in the National Channel retail landscape to influence cross-functional direction and shape how Brooks shows up across priority accounts. With end-to-end ownership of go-to-market planning and execution for key initiatives – you will lead cross-functional teams across Sales and Marketing to deliver high-impact programs from concept to in-market activation. Acting as an influencer and connective partner, you will drive business outcomes, partner with internal stakeholders on process development, and find ways of working across the channel to drive continuous improvement and growth.

Your Responsibilities:

Retail Channel Execution

• Own the execution and delivery of the Retail Marketing strategy for select National Key Accounts and support cross-account initiatives that scale across the channel and are aligned to brand and business objectives.
• Act as a key driver of National Channel strategy execution, contributing retailer insights, leveraging performance data and marketing trends to help shape priorities, programs, and investment decisions.
• Own end-to-end cross-functional tactical planning for key stories, partnering with Integrated Marketing and other NA Marketing channels to ensure alignment and execution across retail.
• Partner in execution of go-to-market strategy for key National Accounts both internally, at sell-in and the presentation of our plans at bi-annual sales meetings and key account sell-ins.
• Serve as subject matter expert of certain Key National Accounts, bringing deep understanding of the runner, retail landscape, and account needs to influence strategy and execution.
• Partner with internal teams (i.e., Influencer, Integrated Marketing, Sports Marketing) to identify opportunities to scale successful strategies and programs across key accounts to improve efficiencies across ways of working.

Internal Influence & Alignment

• Partner with National Sales Management team to align marketing strategies with business goals and retailer needs, acting as a key thought partner in account planning.
• Partner with internal teams to identify opportunities to scale successful strategies and programs across key accounts.
• Partner with internal teams, external agencies, and vendors to develop and manage program timelines, ensuring key stakeholders and channel owners provide feedback at designated gates and are kept well informed of progress.
• Provide thought partnership to the Senior Retail Marketing Specialist and Retail Marketing Coordinator on select internal partnerships and ways of working.
• Partner with internal Lifestyle team to identify areas of collaboration and execution across key emerging retailers.

Account Management

• Act as the primary marketing contact with key account partners, and travel to presentations with Sales team as needed to present marketing programs designed to support increase sell-in and eventually sell-through.

Qualifications:

• Bachelor’s degree in Marketing, Sales, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 7+ years of experience in a retail marketing and/or integrating marketing role, preferably in an active lifestyle environment
• Understanding of budget management and sourcing
• Proficient in Microsoft Suite (i.e., Word, PowerPoint, Excel, Outlook)
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
• Travel 15% (domestically)
• Embraces and lives the Brooks values!

Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $110,571-$165,857 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.    Other: Brooks is proud to offer a robust benefits package to our employees and their families! Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance. Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave. Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance. Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits. Location- You will spend 4 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.