VP Marketing

Boyd Gaming Open · verified Aug 15, 2026

On-site Norfolk Full-time VP Marketing Leadership

Leadership Marketing Leadership role at Boyd Gaming. Norfolk · full-time · $175,000–$200,000 base.

SalaryStated by Boyd Gaming

$175,000 – $200,000

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build a marketing services team and reinforce continuous improvement across supported properties
Lead change initiatives and establish processes that make marketing services more effective
Direct organization-wide transformation efforts while accounting for controls, regulations, and other teams
Track KPIs, service levels, and the financial results of process improvements
Develop team members and build trust with property leaders and executive stakeholders

What you bring

Bachelor’s degree in marketing, advertising, or a related field; a master’s degree is preferred
At least ten years in marketing and advertising, including at least five years managing digital consumer marketing teams
Experience advising management and stakeholders while handling several large, complex projects
Strong communication, organization, and team leadership skills
Proficiency with Microsoft Office and related media software

Who this fits

You’ll suit this role if you can lead marketing transformation, manage digitally focused consumer teams, and work with executives and property leaders. The job is onsite in Norfolk and requires travel to other properties, including locations outside the state. You’ll also need to secure and keep any certifications or licenses required by local gaming rules.

From the employer

Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.

Responsible for instilling a culture of continuous improvement (CI) and building a team that provides marketing services to the properties in alignment with the Company’s strategic goals and objectives. Drives change management programs through effective planning, execution, and communication.

Leads the creation of formalized processes to drive effectiveness of marketing services.
Drives large scale strategic transformation programs across the organization.
Serves as a Marketing thought leader and technical resource for the department, division, and/or enterprise.
Guides and influences people, processes, and resources to support business interests as well as team member’s growth and development.
Builds trusting relationships with team, property leaders, and executive leadership.
Possesses and applies a comprehensive knowledge of current and evolving best practices and industry trends.
Understands the implications of process changes on other support functions, regulatory requirements, internal controls, and people.
Adapts to shifting priorities while maintaining focus on the broader business goals and objectives. Effectively generates continuous improvements in service levels.
Measures the financial impact of process improvements for both efficiency and effectiveness.
Monitors overall Key Performance Indicator’s (KPIs) and Service Level
Agreements (SLAs) and continually looks for improvement.

Bachelor’s degree in Marketing, Advertising, or related field. Master’s degree preferred.
At least ten (10) years’ experience in marketing and advertising; At least five (5)years’ experience managing digitally oriented consumer marketing teams.
Experience in working with all levels of management, including consulting with key business stakeholders.
Experience in project management of multiple large and complex business projects.
Strong organizational and communication skills.
A proven and successful track record leading a team.
Must be able to travel to other properties, including those out of state.
Proficient in MS office products and related media software.
Must be able to obtain/maintain any necessary certifications and/or licenses as required by local gaming regulations.

Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.