Local Trade Marketing Manager
Mid-level Trade Marketing role at Bosch Group. İstanbul · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape the country’s PT strategy with retail partners, HUB marketing teams, and sales
- Guide commercial goals while refining the local product mix across standard items, campaigns, and promotions
- Own promotional share and deliver pricing or bundle-pack plans across the user journey
- Run trade marketing across point-of-sale, in-store, print, events, and e-dealer channels
- Coordinate launches, consolidate demand for S&OP, and maintain local pricing data in SAP
What you bring
- Experience building and delivering strategic plans tied to wider business objectives
- Strong analytical and critical-thinking skills for interpreting data and making decisions
- Confidence simplifying complex situations and operating through ambiguity
- Fluent written and spoken English, plus native or near-native Turkish
Who this fits
You’ll suit a manager role that combines trade marketing execution, commercial steering, launches, and insight sharing across marketing and sales. The position is based in İstanbul with a hybrid setup. It requires strong communication and comfort working in complex environments.
From the employer
Do you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch.
- Implement a holistic PT Strategic initiative in the country toward retail partners in close cooperation with all HUB marketing functions and Sales.
- Contribute to the steering of commercial targets (FC, TGS, margin, etc).
- Optimization of product mix (standard, campaigns, promotion) in country.
- Manage PROMO share and execute PROMO strategy (Price or Bundle pack) and integrate it holistically in the User journey.
Key Activities:
- Gains and provides user-& market- insights to the BO, SA and MK organization.
- Lead and execute activities for the trade marketing touchpoints: POS, Instrore communication, Print, Events, e-dealer.
- Launch management (MPE proofread, local SAP MasterData maintenance (pricing), steering, new product presentation.
- Demand volume consolidation and contribution to S&OP sessions.
- Responsible for the brand protection.
- Strong capability in developing and executing strategic plans.
- Ability to think conceptually and align projects with broader business goals.
- Analytical and critical thinking skills to assess complex situations, interpret data, and make informed decisions.
- Proficient in navigating complex environments, managing ambiguity, and simplifying multifaceted problems to drive solutions.
- Exceptional communication skills, with fluency in written and spoken English.
- Native or near-native fluency in Turkish is essential.
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