Specjalista ds. Marketingu Internetowego_Digital Marketing Specialist (Turbos & Thermal Technologies)
At a glance
Mid-level General Marketing role at BorgWarner. Rzeszow · full-time.
Pay not stated Digital Marketing Specialist salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape the IAM digital marketing strategy and improve the aftermarket digital ecosystem
- Run websites, SEO and SEA, newsletters, and email marketing, then refine their performance
- Map and strengthen customer journeys across websites, apps, and other digital touchpoints
- Lead loyalty and other customer engagement initiatives that support qualified lead generation
- Use campaign data and KPIs to improve results with marketing, sales, product, and agency partners
What you bring
- A bachelor’s or master’s degree plus at least five years in digital marketing
- Hands-on experience managing websites, digital campaigns, and broader digital ecosystems
- Strong working knowledge of SEO, SEA, analytics tools, and marketing technologies
- A practical grasp of customer journeys, lead generation, and customer engagement strategy
Who this fits
This role suits a mid-level digital marketer who combines strategic thinking with hands-on channel and campaign work. You’ll collaborate across marketing, sales, product management, and external agencies. The position is based in Rzeszow, Poland.
From the employer
Your mission is to increase digital visibility, generate qualified leads, and strengthen customer engagement, turning digital channels into a key driver for IAM growth.
"We encourage all qualified individuals who meet the criteria specified in this job posting to take part in the recruitment process. The use of masculine grammatical forms in this announcement is intended solely for linguistic convenience and should be understood as inclusive of persons of all genders and identities; it is not intended to be exclusionary."
As a Digital Marketing Specialist, you will own and develop BorgWarner’s digital aftermarket ecosystem, including the website, digital touchpoints, customer journeys, and future digital initiatives such as loyalty or app-based solutions. Your mission will be to increase digital visibility, generate qualified leads, and strengthen customer engagement.
Responsibilities:
- Develop and improve BorgWarner IAM digital marketing strategy.
- Manage and optimize digital channels, including websites, SEO/SEA, newsletters and email marketing.
- Build and enhance customer journeys across digital touchpoints.
- Define and continuously develop the IAM digital ecosystem, including website, apps and customer engagement platforms.
- Drive digital initiatives such as loyalty programs and other customer engagement solutions.
- Monitor, analyze and improve campaign performance using data and KPIs.
- Collaborate with Marketing, Sales, Product Management and external agencies to deliver impactful digital initiatives.
Requirements:
- Bachelor’s or master’s degree and a minimum of 5 years of experience in digital marketing (Automotive industry or Independent Aftermarket experience is nice to have).
- Proven experience in website management, digital campaigns and digital ecosystem development.
- Strong knowledge of SEO/SEA, analytics tools and marketing technologies.
- Understanding of customer journeys, lead generation and customer engagement strategies.
- Strategic thinker with a hands-on approach, strong analytical skills and experience working across functions.
In applications, please provide the following consent for the processing of personal data:
“I consent to the processing of my personal data above by the BorgWarner Poland Sp. z o.o Company with its registered office in Jasionka (36-002), Jasionka 950 to conduct current and future recruitment for vacancies. I am aware that my consent may be revoked at any time, which will result in the deletion of my data. Withdrawal of consent shall not affect the lawfulness of the processing which was carried out based on my consent prior to its withdrawal.”
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