Lifecycle Marketing Manager
At a glance
Mid-level Email Marketing role at Bobyard. San Francisco · full-time · $120,000–$150,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Own lifecycle programs from lead conversion through activation, retention, win-backs, and account expansion
- Use funnel reporting and channel tests to improve activation, adoption, and pipeline results
- Coordinate campaigns across email, paid, content, events, and in-app experiences
- Build onboarding and nurture sequences that increase speed-to-value, feature use, and expansion ARR
- Work with GTM Engineering, operations, and legal on routing, attribution, automation, consent, and sending limits
What you bring
- At least four years managing outbound lifecycle marketing with personally owned revenue metrics
- Experience taking lifecycle programs from initial strategy through rollout and scale
- Hands-on HubSpot ability covering nurture logic, quality checks, and dynamic content
- Comfort using cohorts, funnel analysis, and A/B tests to measure incremental revenue
- A track record aligning Product, Engineering, Sales, and RevOps around shared execution
Who this fits
You’ll suit a hands-on lifecycle marketer who can build the operating playbook and own conversion results. The role is full-time and based in San Francisco, with in-person work four days each week. B2B SaaS experience with non-technical or trades-adjacent buyers, plus early-stage company experience, would be useful.
From the employer
About Bobyard Construction is a $10 trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.
About the role
Marketing at Bobyard has active channels and strong early traction, but it currently lacks a single owner to convert demand into a unified customer lifecycle. As Lifecycle Marketing Manager, you will establish the playbooks, campaign architectures, and nurture flows that turn early interest into long-term ARR. Driving end-to-end strategy, execution, and conversion targets, you will map user journeys and deploy targeted programs across email, in-app touchpoints, and educational collateral. Success requires deep analytical instincts, seamless cross-functional orchestration, and a hands-on approach to continuous performance tracking.
What you'll do
Own end-to-end lifecycle strategy and execution spanning lead conversion, user activation, retention, win-backs, and account expansion
Track funnel performance, run channel experiments, and turn data into optimization decisions to drive activation, adoptions, and pipeline
Plan and collaborate on integrated campaigns across email, paid, content, events, and in-app channels
Design onboarding and lifecycle sequences that accelerate speed-to-value, feature adoption, and expansion ARR
Partner with GTM Engineering on lead routing, attribution accuracy, and marketing automation stack performance
Maintain sender reputation, consent standards, and contact frequency capping alongside operations and legal
What we're looking for
4+ years of experience managing outbound lifecycle marketing with revenue metrics you personally owned and can talk through in detail
Proven ability architecting and scaling lifecycle initiatives from strategy through rollout
Hands-on fluency in marketing automation platforms (HubSpot) spanning nurture logic, QA, and dynamic content
Data-driven mindset using cohort tracking, funnel diagnostics, and A/B testing to measure incremental revenue impact over vanity engagement
Experienced quarterbacking cross-functional efforts alongside Product, Engineering, Sales, and RevOps to keep execution aligned
Nice to have
B2B SaaS experience selling into a non-technical or trades-adjacent buyer
Experience at a founder-led or early-stage company where you had to build the playbook, not inherit one
What we offer
$120K–$150K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity (4-year vest, 1-year cliff)
A real number to own, and the room to build the whole motion around it
A small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together
SF-based role: full-time, in-person in San Francisco (4 days/week)
Comp Philosophy
We are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.
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