Event Programing and Virtual Events Marketing, Sr. Manager

Bloomberg Open · verified Oct 10, 2026

Arlington Full-time Senior Event Marketing

At a glance

Senior Event Marketing role at Bloomberg. Arlington · full-time · $135,000–$170,000 base.

SalaryStated by Bloomberg

$135,000 – $170,000

Base salary for this role, in USD per year, as published in the posting.

RoleEvent Marketing

SenioritySenior

LocationArlington

EmploymentFull-time

Base pay$135,000–$170,000

PostedOct 8, 2026 · 2d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set the virtual-event calendar around business priorities, staffing needs and available resources
Work with demand generation on digital campaigns, lead follow-up and audience engagement tied to virtual events
Shape webinar topics with subject experts and manage speaker choices and program design for virtual and in-person events
Run event production across technical, logistical and operational details, then review results and adjust tactics
Coordinate with sales on audience selection and follow-up, while building plans to lift registrations, attendance and engagement

What you bring

At least seven years in B2B event content or marketing, preferably in information services or technology
At least five years leading people
A marketing degree or equivalent experience, plus experience managing budgets

Who this fits

This senior role suits someone who can lead event content and execution while using performance data to refine programs. Travel is expected for about ten percent of the role. The position includes people leadership.

From the employer

You will plan, develop, integrate, and implement the overall virtual event strategy to support revenue growth and increased penetration. Collaborating with product marketing, sales and go to market teams you will align virtual event initiatives with business objectives, optimize engagement, and ensure successful execution.

You are responsible for understanding business objectives and changing market and competitive conditions to establish virtual event program objectives are met and within budget then report back to the business stakeholders on the success of the campaigns/programs.

What you will do:   

Develop and manage a strategic virtual event calendar, ensuring alignment with business goals and resource allocation.
Partner with the Demand Generation team to execute digital campaigns, lead nurturing, and audience engagement initiatives.
Coordinate with the content/news and the demand generation teams to enhance the volume and the quality of our content, MCLs and MQLs from virtual experiences. 
Oversee virtual event production, ensuring seamless execution of technical, logistical, and operational components to drive successful outcomes
Track, analyze, and report on virtual event performance by adjusting strategy and tactics to optimize effectiveness and ROI.
Manage content strategy manager for both virtual and in-person events, including speaker selection and program development. 
Work with Go to Market to ensure the collaboration, engagement and support of the sales team to secure the right audience and facilitate post-event follow-ups.
Develop pre-event and post-event strategies to maximize registration, attendance, and engagement
Implement industry-leading best practices, push the envelope on what’s possible, and deliver above-average results in virtual event execution.
Work closely with subject matter experts and business to lead and plan webinar content and strategy.

You need to have:   

Bachelor’s degree in marketing, or equivalent experience; graduate degree a plus.  
7+ years of experience in B2B event content development or marketing, preferably in information services or technology.
5+ years of people leadership experience.
Success in B2B marketing with knowledge of digital and traditional marketing channels.
Skills and experience across multiple channels including email, online marketing, events/tradeshows, social media, and other channels.  
Proficient in using various MarTech tools for reporting, data analysis, and data-driven decision-making
Budget management experience.
Ability for 10% travel.

Compensation Range:

$135,000.00-$170,000.00

Placement in the salary range will be decided upon completion of the interview process. Salary determination will be determined based on factors including but not limited to relevant experience, demonstrated skills related to the requirements of the role, education, certifications, and geographic location.

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).