Customer Lifecycle Marketer
Blackbaud Open · verified Sep 21, 2026 At a glance
Mid-level Email Marketing role at Blackbaud. Hyderabad · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Map and refine stages from customer onboarding through adoption, renewal, and expansion
- Build segmented campaigns across email, SMS, in-product messages, and events
- Coordinate with Customer Success, Product, Sales, and IT around customer feedback and business goals
- Create KPI reporting that tracks retention, health scores, and upsell potential
- Use customer data to personalize engagement and support advocacy programs
What you bring
- At least two years in lifecycle marketing, customer success, or a related role
- A bachelor's degree in marketing, business, or a related discipline, with an MBA preferred
- Hands-on ability with Marketo or HubSpot, Salesforce, and Gainsight
- Strong analytical capability across A/B testing, segmentation, and campaign improvement
Who this fits
You'll suit a mid-level lifecycle marketer who combines campaign execution with customer data, personalization, and cross-functional coordination. The role works on a blended shift from 1 PM to 10 PM Hyderabad time.
From the employer
Customer Lifecycle Marketer
The Customer Lifecycle Marketing Manager is responsible for designing and executing marketing strategies that support the full customer journey—from onboarding to renewal and expansion. This role blends data-driven insights, cross-functional collaboration, and personalized engagement to increase customer adoption, satisfaction, and lifetime value.
Note: This position has a blended shift from 1-10 PM Hyderabad Time.
Key Responsibilities
Customer Journey Mapping: Define and optimize lifecycle stages across onboarding, adoption, engagement, renewal, and expansion
Segmented Campaign Execution: Develop targeted campaigns using email, SMS, in-product messaging, and events tailored to customer tier, persona, and usage patterns
Cross-Functional Collaboration: Partner with Customer Success, Product, Sales, and IT to align lifecycle marketing efforts with business goals and customer feedback
Lifecycle Analytics: Establish KPIs and reporting frameworks to measure campaign impact on retention, health scores, and upsell opportunities
Personalization Strategy: Leverage customer data to deliver personalized content and experiences at scale
Advocacy & Engagement: Support programs that convert satisfied customers into advocates through awards, testimonials, and community engagement
Platform Integration: Coordinate with Gainsight, Salesforce, and other systems to ensure seamless campaign execution and data visibility
Preferred Experience
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
2+ years of experience in lifecycle marketing, customer success, or related roles.
Proficiency with marketing automation platforms (e.g., Marketo, HubSpot), CRM tools (e.g., Salesforce), and customer success platforms (e.g., Gainsight)
Strong analytical skills and experience with A/B testing, segmentation, and campaign optimization.
Excellent communication and project management skills.
Empathy-driven mindset with a passion for customer satisfaction and loyalty.
Stay up to date on everything Blackbaud, follow us on Linkedin, X, Instagram, Facebook and YouTube
Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
Not this one either?
Claude or ChatGPT reads the other 86,068 for you.
Get better matches →
