Business & Marketing Apprentice

BlaBlaCar jobs.blablacar.com Open · verified Aug 17, 2026

Hybrid Paris Mid-level General Marketing

Mid-level General Marketing role at BlaBlaCar. Paris.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan CRM campaigns, covering audience segmentation, copy, and performance review
You'll help launch activations, shape social campaigns, and develop ideas that create impact
You'll analyze marketing and product data, then recommend ways to improve results
You'll coordinate Brand, Design, Product, Digital, and CRM stakeholders on shared projects
You'll manage partner relationships, recurring processes, reporting, and invoicing

What you bring

You’re studying at a business school, university, or equivalent and can begin a twelve-month apprenticeship in September 2026
You speak French fluently and can provide the required school or university internship agreement
You have relevant internship experience and a clear interest in marketing and data
You work analytically, stay organized, and manage several tasks at once
You communicate effectively, collaborate well, and contribute creative ideas

Who this fits

You'll suit this role if you're studying at a business school, university, or equivalent and can start a twelve-month apprenticeship in Paris in September 2026. You need full French fluency and a school or university internship agreement. The position uses a hybrid working model and involves close collaboration across marketing teams.

From the employer

About BlaBlaCar BlaBlaCar is the world’s leading community-based travel app enabling 26 million members a year to carpool or travel by bus in 40 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 4 global offices, 30% working fully remotely. Your mission You will help us accelerate the growth of BlaBlaCar in France working across its three main supplies: carpools, buses, and trains. As a Business & Marketing Intern, you’ll join a dynamic and fast-paced team at the heart of our growth strategy tackling a wide range of projects, that include both top of funnel actions and lower funnel performance strategies but also partnerships management. You’ll contribute to launching new initiatives, analysing performance, running campaigns, and working on impactful projects to encourage more people to use BlaBlaCar whether it is with carpool, bus or train. You will report to the Marketing Manager and work closely with teams across CRM, paid media, partnerships, and product marketing.

Your responsibilities:

Support the planning and execution of CRM campaigns: segmentation, copywriting, performance analysis
Contribute to marketing activations and work with the Social Media expert on designing new campaigns and come up with ideas to bring impact.
Proactively assist the Marketing Manager in building the 2027 Marketing Roadmap and deliver actions for H2 2026.
Assist in analyzing marketing and product data to identify trends, measure impact, and recommend improvements
Coordinate cross-functional projects with stakeholders across Brand, Design, Product, Digital and CRM teams.
Participate in the reporting and documentation of our marketing actions and KPIs
Manage partnerships from being the main point of contact for external partners to monthly processes, reporting and invoicing
Keep an active watch on competitor marketing tactics, trends in mobility, and best practices in digital marketing

Your qualifications:

You are currently studying in a Business School, University, or equivalent and are available for a 12 apprenticeship starting September 2026
Full proficiency in French
You already have relevant internships experiences
You have a strong interest in marketing and data, and ideally a first experience in a business, startup, or marketing-related role
You are analytical, structured, and organized, capable of juggling multiple tasks
You are creative and curious, bringing energy and ideas to the team
You have excellent communication skills
You are a team player and eager to contribute to a mission-driven company
Having an internship agreement from your school or university is mandatory. We won’t be able to proceed with your application otherwise.

What we have to offer:

Hybrid working mode
Financial support for home office equipment
4 additional weeks on top of legal maternity/paternity leaves
50% healthcare coverage (Alan)
Minimum 25 days holiday per year
Local meal plan policy (Swile card)
50% transportation paid (Forfait Mobilité Durable)
Free unlimited carpooling & bus rides
Personal growth via trainings, mentorship, and internal mobility programs
Regular team building events
Mental health support through Moka.care
1 day off per year to test our product
1 day per year for social engagements with non-profits

Interested in joining the ride?

a 30-min video-call with your Talent Acquisition Manager Barbara Carnet to get to know you, understand your career expectations and answer your questions
a 45-min interview with your future manager Erwann Bouhier, Senior Marketing Manager France
a 45-min case study presentation to the Marketing team

Our hiring process lasts on average 25-30 days, offers usually come within 48 hours.