Senior / Marketing Manager - South Africa

Binance binance.com Open · verified Aug 21, 2026

Remote South Africa Full-time Senior General Marketing

Senior General Marketing role at Binance. Remote, South Africa · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll design product, content, social, and affiliate initiatives that bring in new users
You'll manage strategic partners, test channels, refine audience messaging, and track marketing spend
You'll plan integrated campaigns, coordinate execution, and measure their results
You'll build paid and organic tests across creative, app store, and landing page optimization
You'll own retention and lifecycle marketing while reporting results and recommending next steps

What you bring

At least five years of relevant marketing experience, preferably in fintech, BtoC mobile, community-led brands, or Web3
Strong knowledge of crypto, blockchain, and technology, plus fluent English
An independent, hands-on approach with the drive to execute
Strategic marketing coordination skills across social, community, events, and other online or offline channels
A track record of growing and managing a user base

Who this fits

This role suits an independent, execution-focused marketer who can shape campaigns and brand activity across key African markets. You'll work remotely from South Africa on the Africa Marketing team. The environment emphasizes autonomy, fast-paced projects, measurable results, and continuous learning.

From the employer

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Join our Africa Marketing team as a Senior Marketing Manager to help drive crypto adoption across the continent. You will be delivering performance driven campaigns and help shape our brand in the market.

Responsibilities:

Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliates collaboration
Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI
Own retention marketing strategies, and own the lifecycle campaigns
Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics
Help shape the Binance brand in key African Markets
Report on the effectiveness of campaigns and provide data-driven recommendations

Requirements:

5+ years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
Must have a strong interest and knowledge in crypto/blockchain/technology
Fluency in English is a must
Must be able to work independently
A university degree relating to Marketing is a plus
Strong coordination skills and strategic mindset for marketing
Familiarity with online and offline marketing avenues such as social media, community management, and event management
Proven experience in growing and managing user base

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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