Senior Growth Specialist — Link Growth

Binance binance.com Open · verified Sep 10, 2026

Remote Hong Kong Full-time Senior Growth Marketing

Senior Growth Marketing role at Binance. Remote, Hong Kong · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll manage broker and CaaS prospects from first contact through product fit, deals, onboarding, and volume growth
You'll explain Binance Link to executive and technical buyers, then shape commercial terms around their needs
You'll move institutional targets forward by resolving regulatory, technical, and commercial obstacles
You'll retain and expand broker accounts through reactivation, upgrades, and new-asset or futures rebate programs
You'll share client and competitor insight internally while representing Binance at events and in proposals

What you bring

Bring at least five years in institutional crypto or fintech growth, business development, or partnerships
Show direct broker, CaaS, or B2B infrastructure experience and understand white-label exchange models
Handle API, sub-account, rebate, KYC, compliance, and integration questions without an engineer present
Show closed and expanded institutional B2B deals with brokers, banks, fintechs, or OMS and algo vendors
Bring commercial judgment, senior negotiation skills, clear communication, and a network across trading firms

Who this fits

This role suits a commercial operator who can move between solutions consulting, deal closing, and product feedback. You'll work with both senior executives and technical teams, and you'll represent Binance in institutional events, partner meetings, and proposals. The position is remote in Hong Kong, with work-from-home arrangements that may vary by business needs.

From the employer

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Binance Link is our institutional gateway, the product that lets brokers, banks, fintechs, OMS vendors and regulated platforms plug into Binance liquidity and infrastructure.

We are hiring a Senior Growth Specialist to be the commercial owner and expert voice for this segment. You'll be the person a prospective broker or CaaS client talks to — fielding technical and commercial enquiries, shaping the right tier and commercial model, and driving deals from first conversation through onboarding and volume ramp. This is a builder-operator role: part solutions consultant, part deal-closer, part product feedback loop.

Responsibilities

Own broker & CaaS enquiries end-to-end — be the first expert contact for inbound and outbound prospects; qualify, scope, and guide them to the right product
Lead commercial conversations — explain the offering credibly to CEOs, heads of trading, and technical teams; structure commercials that works for the client
Drive the CaaS pipeline — progress named institutional targets through the funnel; unblock deals stalled on regulatory, technical, or commercial friction
Handle technical broker questions — speak fluently to sub-accounts, rebate engines, API/FAST integration, white-label frontends, KYC/compliance gates, and trade internalization; know when to bring in solutions/engineering
Grow existing accounts — arrest churn and reactivate declining brokers; build upgrade paths and expansion into futures/new-asset rebate programmes
Be the voice of the market internally — feed structured client and competitive intelligence back to product and leadership to shape roadmap and commercial policy
Represent Binance externally — at institutional events, partner meetings, and in written proposals, with the polish and discretion the segment expects

Requirements

5+ years in institutional crypto/fintech growth, BD, or partnerships — with direct broker / CaaS / B2B infrastructure experience
Deep, demonstrable understanding of a Crypto-as-a-Service / white-label exchange offering and its commercial models
Fluency handling broker technical enquiries — APIs, sub-accounts, rebates, KYC/compliance, integration flow — enough to lead the conversation credibly without an engineer in the room
Proven track record closing and scaling institutional / B2B deals (brokers, banks, fintechs, OMS/algo vendors)
Strong commercial instinct — able to structure markup/rebate/fee-share models and negotiate with senior counterparts
Excellent written & spoken communication; comfortable with both C-suite and technical stakeholders
Existing network of brokers, banks, or trading firms in crypto

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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