Product Marketing Senior Manager (TradFi / AI)

Binance binance.com Open · verified Aug 17, 2026

Remote Taiwan UAE Senior Product Marketing

Senior Product Marketing role at Binance. Remote, Taiwan.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Own go-to-market plans across several Binance products
Set goals, audiences, positioning, and messaging for growth initiatives
Use customer, market, and competitor insights to shape decisions
Launch and optimize measurable marketing programs across channels
Coach and develop a talented product marketing team

What you bring

Experience in the cryptocurrency space and strong interest in it
A record of leading launches and campaigns that produced significant business results
Collaborative leadership with the ability to influence cross-functional teams
Business acumen plus knowledge of LTV, incrementality, and other analytical concepts
Strong written and verbal communication, with a resourceful and self-starting approach

Who this fits

You’ll suit this role if you bring cryptocurrency experience, can lead across teams, and move comfortably between strategy and execution. A resourceful, self-starting approach and strong communication are important. The role is remote in Taiwan, with work-from-home arrangements potentially varying by business needs.

From the employer

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities

Drive the go-to-market strategy across multiple Binance products
Define goals, audience, positioning and messaging, and drive execution of growth initiatives to achieve business outcomes
Collaborate across business, marketing and regional teams to deliver on business goals and priorities
Gather key competitive, market and customer insights, to inform product development, business plans and marketing strategies
Be customer obsessed. Take customer experience to the next level by being the voice of the market and customer
Launch insights-driven marketing programs that drive key business metrics, customer behaviors, and product objectives across audiences and channels
Champion Binance’s marketing experimentation culture by testing measurable and scalable programs that you'll optimize and launch based on learnings
Attract, coach and develop a talented team of world-class product marketers.

Qualifications

Strong interest and experience in cryptocurrency space and community
A strong track record of spearheading launches and marketing campaigns that drove significant business results
Highly collaborative leadership skills and a proven ability to influence and lead cross-functional teams to meet common goals and objectives
Strong business acumen and extensive experience with core analytical concepts like LTV and incrementality
Strong ability to synthesize insights and leverage to influence key decisionsA scrappy and resourceful way of operating. You are able to unblock yourself to achieve your goals and are always thinking creatively about your approach to problems
An ability to excel at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Exceptional written and verbal communication skills. This role demands a strong ability to use the spoken and written word to communicate effectively with all stakeholders
A self-starter with ability to work with a high sense of urgency and entrepreneurial spirit

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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