Marketing Manager – Events & Community (Australia)

Binance binance.com Open · verified Aug 17, 2026

Hybrid Australia, Sydney Full-time Manager General Marketing

Mid-level General Marketing role at Binance. Australia, Sydney · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Deliver meetups, workshops, partner activations, and pop-ups from concept through reporting
Source vendors and run compliant events that follow Australian rules and company policies
Grow online and offline communities through local channels, community leaders, and organic advocacy
Build trust-led local messaging and align events with PR and media activity
Measure attendance, activation, community engagement, and acquisition cost to improve local programs

What you bring

Four to seven-plus years across events, community, or brand marketing
Demonstrated experience working in the Australian market
A record of delivering high-quality events with strong attendance
Strong stakeholder management across agencies, vendors, and partners
Sound judgment in regulated settings and a practical, execution-focused approach

Who this fits

You'll suit this role if you are hands-on, practical, and comfortable owning Australia's local marketing presence in a sensitive, regulated environment. You should know Australian culture and audience behavior, balance global direction with local relevance, and favor trust over hype. The role is hybrid in Australia and involves working with a lean, rebuilding team.

From the employer

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Overview

We are looking for a hands-on, entrepreneurial Marketing Manager to lead events and community growth in Australia.

This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high-impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large-scale activations.

You are someone who understands that in today’s environment, community = credibility, and every touchpoint matters.

Responsibilities:

Event Strategy & Execution

Plan and execute end-to-end events:
Community meetups
Educational workshops (Crypto 101, investing basics)
Partner activations
Pop-ups / experiential campaigns
Own the full lifecycle: concept → vendor sourcing → execution → post-event reporting
Ensure all events are fully compliant with local regulations and internal policies
Develop “low-hype, high-trust” event formats aligned with current market sensitivity

Community Building & Engagement

Build and nurture a loyal local community (online + offline)
Identify and manage key community leaders / micro-KOLs
Create programs that encourage organic advocacy (not just incentives)
Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency

Brand & Reputation Rebuild (Critical)

Translate global brand into locally relevant, trust-driven messaging
Lead initiatives that position Binance as:
Responsible
Compliant
User-first
Partner with PR to ensure alignment between events, messaging, and media narrative

4. Partnerships & Local Collaborations

Identify and execute partnerships with:
Universities
Web3 communities
Finance / investment groups
Lifestyle / culture spaces (cafés, co-working, etc.)
Build credible local alliances to strengthen brand perception

Performance Tracking & Optimization

Track key metrics:
Event attendance & conversion (KYC, activation)
Community growth & engagement
Cost per acquisition (where applicable)
Continuously refine formats based on what actually works locally

Requirements:

Experience

4–7+ years in events, community, or brand marketing
Experience in Australia market is a must
Background in crypto, fintech, or startup environment preferred
Proven track record of executing high-quality, well-attended events

Skills & Mindset

Execution-first: You get things done, not just plan
Strong understanding of Australian culture and audience behavior
Ability to operate in a highly regulated, sensitive environment
Excellent stakeholder management (agencies, vendors, partners)
Comfortable working in a lean / rebuilding team setup

Personality Fit (Important)

Grounded, practical, and not hype-driven
High ownership — acts like a local market owner
Strong judgment on what not to do (especially in current climate)
Able to balance global brand vs local nuance

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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