Growth Campaign Manager

Binance binance.com Open · verified Aug 17, 2026

Remote Colombia Full-time Manager Campaign Management

Mid-level Campaign Management role at Binance. Remote, Colombia · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan and refine campaigns that grow acquisition, retention, and referrals across North Latam
You'll build lifecycle programs with segmentation, personalization, and automated user journeys
You'll analyze campaign and user data, then test ways to improve performance
You'll coordinate with product, content, and operations teams on campaign delivery
You'll report KPIs and results while recommending ongoing improvements

What you bring

At least three years in digital marketing, growth, or campaign management
Hands-on experience delivering lifecycle and user-acquisition campaigns
A data-led approach to user behavior analysis and retention strategy
Knowledge of segmentation, automation, A/B testing, and funnel improvement
Fluent English, results focus, and genuine interest in cryptocurrency, blockchain, and fintech

Who this fits

This role suits a data-driven marketer focused on acquisition, retention, referrals, and lifecycle growth in the crypto or fintech space. You'll work remotely from Colombia on the North Latam marketing team. Work-from-home arrangements may vary based on the business team's needs, and the role requires fluent English plus independent and collaborative work.

From the employer

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are looking for a highly motivated and data-driven Campaign Manager to join our North Latam marketing team. In this role, you will be responsible for planning and executing impactful marketing campaigns focused on user acquisition, retention, and referral growth. You will leverage data insights and growth strategies to drive Binance’s product adoption and user engagement across the region. If you are passionate about digital marketing, growth hacking, and the crypto space, this is the perfect opportunity to make a significant impact in a fast-paced, innovative environment.

Responsibilities:

Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives.
Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value.
Implement strategies based on segmentation, personalization, and automated user journeys.
Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance.
Conduct A/B testing and other optimization methodologies to enhance campaign effectiveness.
Collaborate with product, content, and operations teams to ensure campaign alignment and success.
Report KPIs and campaign results, proposing continuous improvements.
Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem.

Requirements:

Minimum 3 years of experience in digital marketing, growth, or campaign management roles.
Analytical and data-driven mindset with experience in user behavior analysis and retention strategies.
Proven experience executing lifecycle and acquisition campaigns.
Knowledge of segmentation, automation, A/B testing, and funnel optimization.
Ability to work independently and collaboratively with a strong results orientation.
Fluency in English.
Genuine interest in cryptocurrencies, blockchain, and fintech.

Why Binance• Shape the future with the world’s leading blockchain ecosystem• Collaborate with world-class talent in a user-centric global organization with a flat structure• Tackle unique, fast-paced projects with autonomy in an innovative environment• Thrive in a results-driven workplace with opportunities for career growth and continuous learning• Competitive salary and company benefits• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.