Binance Accelerator Program - User Growth Operations

Binance binance.com Open · verified Aug 21, 2026

Remote Hong Kong Mid-level Growth Marketing

Mid-level Growth Marketing role at Binance. Remote, Hong Kong.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll help plan and run global campaigns for acquisition, activation, trading growth, and retention
You'll define rules, tasks, rewards, user journeys, and configurations before campaign launches
You'll set up campaigns, test them, verify pages and rewards, and resolve operational issues
You'll maintain campaign guides and improve workflows for more efficient execution
You'll report on results and analyze segments, regions, channels, and reward strategies for improvements

What you bring

You're enrolled in a bachelor's or master's program, or you're a recent graduate
You have strong interest in digital marketing, growth, campaign operations, or Web3
You think analytically, communicate clearly, execute reliably, and manage competing tasks
You're fluent in English for working with overseas partners and stakeholders

Who this fits

This role suits an early-career candidate interested in digital assets and global growth operations. The Binance Accelerator Program is a three-to-six-month internship, with applications open to current university students and recent graduates. The position is remote in Hong Kong, and employment terms depend on the contract and applicable local laws.

From the employer

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Binance is trusted by more than 320 million people in 100+ countries for its industry-leading security, transparency, trading engine speed, protections for investors, and unmatched portfolio of digital asset products and offerings from trading and finance to education, research, social good, payments, institutional services, and Web3 features. Binance is devoted to building an inclusive crypto ecosystem to increase the freedom of money and financial access for people around the world with crypto as the fundamental means. About Binance Accelerator Program Binance Accelerator Program (BAP) is a 3-6 month internship program designed for Early Career talent to have firsthand experience in the rapidly expanding digital assets space. You will be given the opportunity to develop your skills at Binance and understand what it’s like to work at the world's leading blockchain ecosystem. As part of your internship in the BAP, there will also be opportunities for networking and development, which will expand your professional network and build transferable skills to propel you forward in your career. Learn about the BAP Program HERE. Who may apply Current university students and recent graduates. *Terms of employment / engagement shall be subject to contract and local applicable laws

Responsibilities

Assist in planning and executing global marketing campaigns to support various business objectives, including user acquisition, activation, trading growth, and retention. Support campaign design by defining campaign rules, task structures, reward mechanisms, user journeys, and campaign configurations to ensure successful launches.
Support end-to-end campaign execution, including campaign setup, UAT testing, validation of campaign pages and reward distribution, monitoring campaign performance, and promptly identifying and resolving operational issues to ensure a smooth user experience.
Contribute to improving operational efficiency by maintaining campaign SOPs, operational documentation, and best practices. Continuously optimize campaign workflows and operational processes.
Monitor and analyze campaign performance by preparing daily, weekly, and post-campaign reports. Track key metrics such as participant numbers, conversion rate, trading volume, ROI, and other growth metrics to evaluate campaign effectiveness and identify optimization opportunities.
Analyze user behavior and campaign performance across different regions, channels, user segments, and reward strategies. Identify user drop-off points and growth opportunities, and provide data-driven recommendations to improve future campaign performance.

Requirements

Basic Qualifications

Currently pursuing a Bachelor's or Master's degree. All majors are welcome; candidates with backgrounds in Marketing, E-commerce, Data Analytics, Statistics, Business Administration, or related fields are preferred.
Strong interest in digital marketing, growth, campaign operations, or the Web3 industry.
Strong analytical thinking, communication, and execution skills, with the ability to manage multiple tasks in a fast-paced environment.
Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.

Preferred Qualifications

Proficient in Excel or Google Sheets for data organization, analysis, and reporting.
Strong data sensitivity with the ability to identify trends, uncover insights, and make data-driven recommendations.
Previous internship or project experience in campaign operations, marketing, internet products, or data analysis is a plus.
Familiarity with SQL, Looker Studio, Power BI, Tableau, or other data visualization tools is preferred.
Experience using collaboration tools such as Jira, Confluence, or Notion is a plus.
Basic knowledge of cryptocurrency, blockchain, or the Web3 ecosystem is preferred.

Why Binance • Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.