LiveOps Campaign Manager | Betty CA
Betty Open · verified Aug 17, 2026 Sofia Manager Campaign Management
Mid-level Campaign Management role at Betty. Sofia.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape promotions and lifecycle strategies that support both player needs and business goals
- Run journeys, offers, events, communications, and Live Ops activity from setup through optimization
- Build testing plans to improve retention, engagement, conversion, and monetization
- Track KPIs, find performance gaps, and turn player insights into practical improvements
- Coordinate feature, challenge, mission, and experience launches across partner teams
What you bring
- Background in live operations, mobile gaming, social casino, online casino, real-money gaming, or a similar engagement setting
- Knowledge of player lifecycle management, including retention, engagement, and conversion
- Ability to build, run, and evaluate A/B tests and broader experimentation plans
- Strong analytical judgment, with decisions grounded in performance data and player behavior
- Fluent English, strong stakeholder skills, and familiarity with product, commercial, operational, and marketing principles
Who this fits
You’ll suit this role if you’re comfortable owning player engagement across casino or gaming products and using evidence to improve the experience. You’ll work with Product, BI, Design, QA, Engineering, Operations, and Live Ops teams. The role is based in Sofia, Bulgaria, and requires fluent English plus strong stakeholder communication.
From the employer
About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
As a Live Ops Campaign Manager, you will play a central role in shaping and optimizing the player experience across the entire player lifecycle. You will own and optimize player journeys, promotions, events, feature launches, and experimentation initiatives designed to improve retention, engagement, conversion, and monetization.
Working closely with Product, BI, Design, QA, Engineering, and other Live Ops stakeholders, you will help deliver a best-in-class player experience through data-driven decision-making, continuous experimentation, and operational excellence.
Key Responsibilities:
What we offer:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
As a Live Ops Campaign Manager, you will play a central role in shaping and optimizing the player experience across the entire player lifecycle. You will own and optimize player journeys, promotions, events, feature launches, and experimentation initiatives designed to improve retention, engagement, conversion, and monetization.
Working closely with Product, BI, Design, QA, Engineering, and other Live Ops stakeholders, you will help deliver a best-in-class player experience through data-driven decision-making, continuous experimentation, and operational excellence.
Key Responsibilities:
- Develop and steer promotional, retention, and engagement strategies that balance player expectations with business objectives.
- Own and optimize player journeys across onboarding, retention, reactivation, feature adoption, and lifecycle progression.
- Lead the day-to-day execution of offers, campaigns, events, and Live Ops initiatives, ensuring strong performance against business targets.
- Drive the rollout of campaigns, journeys, communications, product features, and Live Ops mechanics in line with quarterly plans.
- Build and execute A/B testing and experimentation roadmaps focused on improving retention, engagement, conversion, and monetization.
- Monitor KPI performance, identify opportunities and performance gaps, and proactively drive optimization initiatives.
- Support the launch and optimization of new product features, events, challenges, missions, and player-facing experiences.
- Deliver personalized player experiences through journeys, features, communications, and segmentation strategies.
- Collaborate closely with Product, BI, Design, QA, Engineering, and Live Ops teams to identify and implement improvements.
- Translate player behaviour insights into product, journey, and operational recommendations.
- Work closely with the Head of Live Ops to align strategy, report results, and share insights with the wider organization.
- Lead cross-functional initiatives from concept through execution, measurement, and post-launch optimization.
- Share learnings, propose improvements, and champion a test-and-learn culture across the team.
- Experience in Live Ops, mobile gaming, social casino, online casino, real-money gaming, or similar player engagement environments.
- Strong understanding of player lifecycle management, retention, engagement, and conversion mechanics.
- Experience designing, executing, and analyzing A/B tests and experimentation programs.
- Strong analytical skills with a data-first mindset and the ability to make decisions based on performance metrics.
- Ability to identify player experience opportunities and translate insights into actionable recommendations.
- Experience working cross-functionally with Product, BI, Design, QA, Engineering, and Operations teams.
- Strong understanding of mobile products and player behaviour.
- Comfortable taking calculated risks, testing new ideas, and communicating learnings effectively.
- Fluent in English with excellent communication and stakeholder management skills.
- Good understanding of product, commercial, operational, and marketing principles.
Nice to Have:
- Experience working with Smartico or similar player engagement, CRM, and Live Ops platforms.
- Experience working with Live Ops systems, personalization engines, CRM platforms, or player engagement tools.
- Experience launching new features, events, challenges, missions, or progression systems.
- Familiarity with segmentation, player value models, retention frameworks, and player lifecycle optimization.
What we offer:
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
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