Growth Marketing Specialist | Betty CA

Betty Open · verified Sep 13, 2026

Sofia Mid-level Growth Marketing

Mid-level Growth Marketing role at Betty. Sofia.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll identify growth opportunities that can lift acquisition, engagement, or revenue
You'll turn product updates, promotions, and launches into organized campaign plans
You'll create briefs covering goals, audiences, messages, deliverables, owners, timing, and impact
You'll coordinate campaign work across User Acquisition, Brand, Product, Design, CRM, Content, and Compliance
You'll manage Jira follow-through, review results, and recommend what to improve, repeat, expand, or stop

What you bring

You bring at least two years in growth, digital, campaign, product marketing, or a comparable role
You understand digital channels and how they support customer acquisition and engagement
You can manage concurrent initiatives, stakeholders, briefs, deliverables, and cross-team execution
You connect marketing work to business results and can work confidently with campaign metrics
You communicate well in English, take ownership, work independently, and adapt quickly

Who this fits

You’ll suit a proactive, commercially minded marketer who enjoys hands-on coordination and taking charge of work without a clear existing owner. The role favors someone comfortable in a fast-moving environment and working with multiple teams. It is based in Sofia, Bulgaria, and requires fluency in written and spoken English

From the employer

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

About the Role:

We are looking for a proactive and commercially minded Growth Marketing Specialist to join our growing marketing team.
In this role, you will identify, develop and execute cross-functional initiatives that support customer acquisition, engagement and revenue growth. Your work will include turning product features, promotions and business opportunities into integrated marketing campaigns.
You will collaborate closely with User Acquisition, Brand, Product, Design, CRM, Content and Compliance teams to move initiatives from an initial idea through planning, execution, launch and performance review.
The ideal candidate combines strong marketing judgement with excellent organization and a hands-on approach. You should be comfortable taking ownership of initiatives that do not sit clearly within one existing team, coordinating multiple stakeholders and ensuring that work is delivered to a high standard and on time.

Key Responsibilities:

Identify and develop new marketing and growth opportunities that can contribute to acquisition, engagement and revenue.
Turn product features, promotions and launches into clear, well-structured marketing campaigns.
Build campaign briefs that define the objective, audience, key message, deliverables, owners, timelines and expected business impact.
Coordinate execution across User Acquisition, Brand, Product, Design, CRM, Content, Compliance and other relevant teams.
Own the execution process for cross-functional growth initiatives, including ensuring Jira tasks are clearly described, assigned, followed up on and completed on time.
Support the planning and delivery of initiatives such as giveaways, Bingo, charity campaigns and other product-led activations.
Take ownership of additional ad-hoc marketing opportunities that currently lack a dedicated owner.
Build simple business cases and recommendations for new initiatives based on expected impact, effort and available data.
Track campaign performance and identify which initiatives should be improved, repeated, expanded or stopped.
Keep stakeholders informed about progress, dependencies, risks, decisions and results.
Contribute ideas that improve our campaigns, products, customer experience and internal marketing processes.

Requirements:

2+ years of experience in growth marketing, digital marketing, campaign management, product marketing or a similar role.
Strong understanding of digital marketing and how different channels and teams contribute to customer acquisition and engagement.
Ability to turn product features, promotions and business objectives into clear marketing campaigns.
Strong organizational and project execution skills, with the ability to manage several initiatives and stakeholders simultaneously.
Experience creating briefs, defining deliverables and coordinating work across multiple teams.
Commercial mindset and the ability to connect marketing activity with measurable business outcomes.
Good analytical skills and confidence working with campaign data and performance metrics.
Strong written and verbal communication skills.
High level of ownership, attention to detail and reliability.
Ability to work independently, identify what needs to be done and move initiatives forward without constant direction.
Ability to adapt quickly and perform well in a fast-paced environment.
Fluency in written and spoken English.

Nice to Have:

Experience working in gaming, iGaming, fintech, e-commerce, mobile entertainment or another fast-moving digital business.
Experience supporting customer acquisition, CRM, referral, affiliate, SEO or product-led marketing initiatives.
Familiarity with Jira, Asana, Monday.com or similar project-management tools.
Experience working with User Acquisition, Product, Design, CRM, Brand, Content and Compliance teams.
Experience building simple business cases or evaluating the commercial potential of marketing initiatives.
Familiarity with A/B testing, conversion optimization or campaign performance analysis.
Experience coordinating integrated campaigns across several marketing channels.

What we offer:

Competitive salary
Premium Health insurance
Career and skills development opportunities
Fun and collaborative team environment
New modern office space