SR. SEO Specialist

Betsson Group Open · verified Aug 17, 2026

Buenos Aires Senior SEO

Senior SEO role at Betsson Group. Buenos Aires.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build prioritized SEO roadmaps from business goals and market opportunities
Research competitors and search trends to refine Argentina-focused strategies
Run onsite, offsite, and technical SEO audits and optimization work
Track organic search and discoverability results, then share clear performance insights
Coordinate agencies and freelancers while managing quality, results, and risk

What you bring

Hands-on ownership of SEO strategy and execution in a fast-moving setting
Knowledge of onsite, offsite, and technical SEO, including audits and large-scale optimization
Ability to turn business goals into ranked, actionable SEO plans
Skill in interpreting performance data and explaining findings to varied audiences
Experience with Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools

Who this fits

This role suits a senior SEO practitioner who can own organic visibility for Argentina and connect search work with brand strategy and AI-driven discovery. You’ll work with LATAM and local marketing teams, external partners, and technical and non-technical stakeholders. The position follows a hybrid three-days-in, two-days-remote model in Nuñez, Buenos Aires, and requires professional English plus native-level Argentine Spanish.

From the employer

You are passionate about how people discover brands in a fast‑changing search landscape, and you want your work to make a visible impact. As Senior SEO Specialist on hybrid (3X2) model located in Buenos Aires, you will play a key role within the LATAM Marketing team, shaping how our brand is found across traditional search and emerging discovery platforms.

The Wow

This is a high‑impact role where you truly own organic visibility for Argentina. You will work at the intersection of SEO, AI‑driven discovery, and brand strategy, influencing how users discover us today and in the future.

A taster of what you will be involved with:

Translate business objectives and market opportunities into prioritized SEO roadmaps that balance growth, scalability, and risk
Monitor industry trends and conduct ongoing search and competitor research to inform and adapt market‑level SEO strategies
Execute optimization initiatives and audits across onsite, offsite, and technical SEO, prioritizing actions by performance, efficiency, and impact
Actively monitor performance and deliver clear insights through reporting on Organic Search and Discoverability KPIs to the LATAM SEO Manager and local marketing teams
Collaborate with local stakeholders to embed Organic Search and Discoverability best practices, including entities, topical authority, and E‑E‑A‑T principles
Manage deliverables from external agencies and freelancers, ensuring strong ROI, quality, and performance
Proactively identify and mitigate SEO risks to protect brand reputation and domain performance
Contribute to shared best practices, documentation, and learnings to raise SEO and discoverability maturity across the wider organisation

What we are looking for

- Strong hands‑on experience owning and executing SEO strategies in a dynamic environment
- Solid understanding of onsite, offsite, and technical SEO, including audits and optimization at scale
- Experience translating business goals into prioritized, actionable SEO roadmaps
- Confidence analysing performance data and communicating insights to both technical and non‑technical stakeholders
- Experience working with SEO tools such as Ahrefs, SEMrush, Conductor, GA4, and AI or automation tools
- Professional working proficiency in English and native‑level Spanish (Argentina)
- Hybrid model 3x2 in Nuñez
Nice‑to‑have:
- Experience working with AI‑driven search, discovery platforms, or emerging search experiences
- Familiarity with entity‑based SEO, topical authority, and E‑E‑A‑T frameworks
- Experience collaborating in regional or global matrix organisations

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

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