Segment Marketing Team Lead

Bertelsmann bertelsmann.com Open · verified Sep 18, 2026

1068, Budapest, Dózsa György út 84/A, Hungary Senior General Marketing

Senior General Marketing role at Bertelsmann. 1068, Budapest, Dózsa György út 84/A, Hungary.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set segment roadmaps, define audiences, and shape growth plans for streaming subscribers
You'll study subscriber behavior and demographics to improve retention, churn prevention, and win-back efforts
You'll turn audience needs into recommendations, promotions, pricing tests, and multi-channel campaigns
You'll track segment KPIs, manage assigned promotional spend, and share performance insights with executives
You'll lead marketing specialists and cross-functional work across product, creative, data, and analytics

What you bring

You have five to seven years in segment marketing, lifecycle marketing, or brand management
You bring at least three years of people-management experience
You have experience in streaming, entertainment, subscription software, or digital media
You communicate effectively with creative, technical, and executive stakeholders
You speak Hungarian for the team’s working environment and also have English proficiency

Who this fits

You’ll suit a senior marketer who can combine subscriber strategy, data-informed decisions, campaign execution, and team leadership. The team is based at RTL Liget in Hungary, with Hungarian as the working language and English also required.

From the employer

Company Description

Since 1997, RTL Hungary has dominated the Hungarian media market with a portfolio of 12 linear channels (RTL, RTL KETTŐ, RTL HÁROM, RTL Gold, RTL Otthon, Cool, Film+, Sorozat+, Kölyökklub, Sorozatklub, Moziklub, Muzsika Tv), an online magazine (RTL.hu), and non-linear services (RTL+ Light, RTL+ Active, RTL+ Premium). As a growing company seeking new ways and operating models, we believe it is critical that our colleagues are open to new ideas and adapt to the challenges of a changing media environment.

RTL Hungary is a subsidiary of the RTL Group, headquartered in Luxembourg. It has linear TV channels, radio stations, video streaming services, content production, and digital content services in Europe. RTL Group is a subsidiary of the international media conglomerate Bertelsmann.

Job Description

Drive subscriber growth, retention, and lifecycle engagement for targeted user segments within our streaming platform.
Own end-to-end the strategic roadmap and audience definition for specific subscriber demographics, developing tailored marketing strategies and campaigns to meet their needs.
Lead a team focused on the strategic planning and successful execution of segment marketing activities across the company.
Keep subscribers’ needs, Hungarian and international streaming trends, and the profitability of the service at the center of all segment marketing activities.
Define and execute the growth strategy for assigned streaming consumer segments.
Analyze subscriber data to identify high-value behaviors and demographic trends.
Collaborate with data science, CRM and analytics team to build predictive churn and retention models.
Own the subscriber lifecycle journey from acquisition through to win-back phases.
Develop tailored content recommendation strategies for specific target audiences.
Partner with content acquisition teams to align programming with segment demands.
Brief marcom team on multi-channel marketing campaigns (email, push, in-app, paid media).
Conduct A/B testing on messaging, pricing tiers, and promotional offers.
Manage the promotional budget allocated to specific audience segments.
Establish key performance indicators (KPIs) for segment health and growth.
Present monthly performance reports and optimization insights to executives.
Monitor competitor streaming offerings, pricing models, and segment strategies.
Work with product teams to optimize the user interface for target segments.
Lead cross-functional squads across marketing, product, creative, and analytics.
Map customer personas based on viewing habits, genres, and device usage.
Champion the voice of the specific subscriber segment across the organization.
Lead and mentor a team of segment marketing specialists.

Qualifications

Minimum 5–7 years of experience in segment marketing, lifecycle marketing, or brand management and proven track record of people management of 3+ years.
Proven track record within the streaming, entertainment, subscription (SaaS), or digital media industries.
Exceptional communication skills to align creative, technical, and executive stakeholders.

Additional Information

Our team is based at RTL Liget. The working language is Hungarian, but proficiency in English is also required for this position.