VICE PRESIDENT, GROWTH MARKETING AND PERFORMANCE
At a glance
Leadership Growth Marketing role at BDC. Montreal · full-time.
Pay not stated Growth Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the growth marketing plan around business priorities and improve marketing’s role in winning, converting and retaining clients
- Lead digital acquisition, demand generation, lead nurturing and conversion programs
- Oversee the website’s performance, governance and ongoing development
- Build stronger measurement, attribution and forecasting, then optimize marketing investment
- Lead and develop specialists across digital growth, performance, web, automation and Martech
What you bring
- A bachelor’s degree in business, marketing, commerce, technology, digital business or a related discipline
- Executive-level background in growth, digital or performance marketing, digital commerce, digital product management or business transformation
- Experience overseeing a prominent transactional or corporate website and work spanning acquisition, nurturing, conversion, retention and automation
- Experience with Martech, data, experimentation and performance measurement, plus leadership of multidisciplinary teams in a complex matrix
- Professional French and English, in both spoken and written communication
Who this fits
This VP role suits an executive who can lead a multidisciplinary growth team and connect digital marketing work to measurable business results. You’ll be part of the Marketing Leadership Team and work with business, sales and technology teams. The role is based in Montreal and includes people leadership.
From the employer
We are banking at another level.
Choosing BDC as your employer means working in a healthy, inclusive, and skilled workplace that puts forward the best conditions to bring together unique teams where employees are empowered to act. It also means being at the centre of ambitious economic and financial projects to see further and to do things differently, to fuel the success of Canadian entrepreneurs.
Choosing BDC as your employer also means:
Flexible and competitive benefits, including an Employee Savings and Investment Plan where BDC matches part of your voluntary contributions, a Defined Benefit Pension Plan, a $750 wellness and health care spending account, to name a few
In addition to paid vacation each year, five personal days, sick days as necessary, and our offices are closed from December 25 to January 1
A hybrid work model that truly balances work and personal life
Opportunities for learning, training and development, and much more...
Explore the BDC Way in our Culture Book
POSITION OVERVIEW
You are responsible for turning entrepreneur interest into measurable business results. You lead BDC’s digital growth, acquisition, performance marketing, marketing automation, Martech and website operations capabilities.
As a member of the Marketing Leadership Team, you help evolve Marketing into a value creation engine driven by data, measurable performance and continuous optimization. BDC is the only bank dedicated exclusively to Canadian entrepreneurs, and your work directly contributes to the growth of small and medium-sized businesses across Canada.
CHALLENGES TO BE MET
- Define and execute BDC’s growth marketing strategy in alignment with business priorities.
- Increase Marketing’s contribution to client acquisition, conversion and retention.
- Lead digital acquisition, demand generation, lead nurturing and conversion initiatives.
- Oversee the performance, governance and evolution of BDC’s website.
- Contribute to develop measurement, attribution, forecasting and marketing investment optimization capabilities.
- Accelerate the adoption of automation, personalization and artificial intelligence.
- Partner with business, sales and technology teams to improve business outcomes.
- Lead and develop a team of digital growth, performance, web, automation and Martech specialists.
- Foster a culture of performance, experimentation and continuous improvement.
WHAT WE ARE LOOKING FOR
Education
- Bachelor’s degree in Business Administration, Marketing, Commerce, Technology, Digital Business or a related field.
Experience
- Executive-level experience in growth marketing, digital marketing, performance marketing, digital commerce, digital product management or business transformation.
- Experience managing a high-visibility transactional or corporate website.
- Experience in digital acquisition, demand generation, lead nurturing, conversion, retention and marketing automation.
- Experience with Martech, data, experimentation and performance measurement.
- Experience leading multidisciplinary teams within a complex matrix environment.
Key Skills
- Growth marketing and performance marketing.
- SEO, SEM and digital media.
- Conversion Rate Optimization (CRO).
- Marketing attribution and ROI optimization.
- Marketing automation and personalization.
- Martech platform management.
- Artificial intelligence applications in marketing.
- Strategic leadership, influence and change management.
- Bilingualism in French and English, both written and spoken.
Preferred Qualifications
- MBA or relevant master’s degree.
- Experience leading large-scale marketing, digital or technology transformation initiatives.
- Experience integrating artificial intelligence into marketing operations.
- Expertise in digital experimentation and A/B testing.
- Experience in financial services or another highly regulated industry.
Proudly one of Canada’s Top 100 Employers and one of Canada’s Best Diversity Employers, we are committed to fostering a diverse, equitable, inclusive and accessible environment where all employees can thrive and feel empowered to bring their whole selves to work. If you require an accommodation to complete your application, please do not hesitate to contact us at accessibility@bdc.ca.
While we appreciate all applications, we advise that only the candidates selected to participate in the recruitment process will be contacted.
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