Community Engagement Coordinator
Rocklin Full-time Mid-level Community Marketing
At a glance
Mid-level Community Marketing role at Basspro. Rocklin · full-time.
Pay not stated Community Marketing salary
RoleCommunity Marketing
SeniorityMid-level
LocationRocklin
EmploymentFull-time
PostedOct 5, 2026 · 2d ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Build social content around products, promotions and outdoor experiences, then publish photos and short videos across social platforms
- Spend time in stores, at lakes and at local events to capture customer stories, demonstrations and conservation activity
- Manage social channels by answering customer questions, watching trends and finding ways to grow engagement
- Coordinate store events such as boat demos, fishing clinics and seasonal programs, handling logistics and live social coverage
- Track social, event and lead-generation results, and help with email, website and other marketing communications
What you bring
- You have created social media content professionally or through personal projects and can learn new tools and trends quickly
- You can make and edit short-form videos with CapCut, InShot, Premiere Rush or comparable tools
- You understand Instagram, Facebook, TikTok and YouTube, and can communicate clearly in writing and conversation
- You hold a valid driver's license and can travel locally; lifting and moving items up to fifty pounds is also required
Who this fits
This mid-level role suits someone who enjoys outdoor recreation, content creation, events and direct customer engagement. You’ll represent the store and boat center at local events and content shoots, with travel expected to take about ten to twenty percent of the role.
From the employer
Community Engagement CoordinatorAt Bass Pro Shops, we’re more than a retailer; we’re a community of passionate outdoors enthusiasts dedicated to inspiring everyone to love and conserve the outdoors. From fishing and hunting to camping and boating, we provide the gear, expertise, and experiences that help create unforgettable outdoor adventures. As part of America’s leading outdoor company, you’ll join a team where teamwork WINS, innovation meets tradition, and your work helps connect millions of people to the great outdoors. Whether you’re starting your career or looking to grow, Bass Pro Shops offers an environment where service, collaboration, and a love for nature come together to make something truly special.ABOUT THE ROLE - Your Next Big Catch! Turn your passion for boating, fishing, and the outdoors into a career. As the Community Engagement Coordinator, you will support both the Tracker Marine Boat Center and Bass Pro Shops retail location by creating engaging content, managing social media channels, and coordinating events that drive customer engagement, brand awareness, and sales opportunities.This is a unique opportunity to bring the Tracker Marine and Bass Pro Shops brands to life through storytelling, community engagement, and unforgettable outdoor experiences. You'll have the opportunity to shape local content strategies, showcase new products, connect with outdoor enthusiasts, and make a measurable impact on store traffic and customer engagement.WHAT YOU'LL BE TRACKING (Essential Functions)Social Media Content & Brand Engagement
- Develop and execute social media content strategies that showcase Tracker Marine and Bass Pro Shops products, experiences, promotions, and outdoor lifestyles.
- Create, edit, and publish engaging photo and video content across social media platforms, including customer stories, product demonstrations, conservation initiatives, and in-store experiences.
- Spend time in-store, at local lakes, community events, and outdoor experiences creating content that inspires customers to get outside and enjoy the outdoors.
- Manage social media communities by engaging customers, responding to inquiries, monitoring trends, and identifying opportunities to increase awareness and engagement.
- Support relationships with local influencers, community partners, and outdoor advocates to expand reach and drive traffic.
- Coordinate and execute promotional, community, and signature Bass Pro Shops events in partnership with store leadership and community partners.
- Support events including boat demo days, fishing clinics, customer appreciation events, seasonal promotions, conservation programs, and holiday experiences including Santa's Wonderland.
- Manage event logistics, promotional campaigns, live social coverage, and post-event recaps to maximize engagement and lead generation.
- Track and report social media, event, and lead-generation performance metrics.
- Assist with email, website, and other marketing communications as needed.
- Stay current on boating, fishing, outdoor recreation, conservation topics, and market trends.
- Collaborate with Pro Staff, store teams, and corporate marketing partners to execute local marketing initiatives.
- Represent Tracker Marine and Bass Pro Shops in a professional and positive manner at all times.
- All other duties as assigned.
- Passionate about boating, fishing, camping, hunting, or outdoor recreation.
- Experience creating content for social media platforms, either professionally or through personal projects, with the ability to learn new tools and trends quickly.
- Experience creating and editing short-form video content using tools such as CapCut, InShot, Premiere Rush, or similar platforms.
- Strong understanding of social media platforms including Instagram, Facebook, TikTok, and YouTube.
- Excellent verbal and written communication skills.
- Experience with Canva, Adobe Creative Suite, or similar design software preferred.
- Enjoys balancing creativity, event coordination, and customer engagement.
- Excited by opportunities to build and grow a local outdoor community.
- Comfortable appearing on camera and engaging with customers and community members.
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Self-motivated with the ability to work independently and as part of a team.
- Valid driver's license with the ability to travel locally for events and content creation.
- Retail, marine, marketing, hospitality, or event planning experience preferred.
- Ability to lift, carry, and move items weighing up to 50 pounds.
- Successful completion of a pre-employment drug screening required.
- Local travel required for events, content creation, community outreach, and promotional activities.
- Approximately 10–20% travel.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
We will be accepting applications on an ongoing basis.
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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