Community Engagement Coordinator
At a glance
Mid-level Community Marketing role at Basspro. Glendale · full-time.
Pay not stated Community Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Create social posts, photos and short videos featuring products, customer stories, conservation efforts and store experiences
- Visit stores, nearby lakes and community events to make local content that encourages outdoor activities
- Respond to social media inquiries, watch for trends and work with local influencers and community partners
- Organize events such as boat demonstrations, fishing clinics and seasonal programs, covering logistics and promotion
- Measure social, event and lead-generation results, and assist with email, website and other marketing messages
What you bring
- You have made social media content for work or personal projects and can learn new tools and trends
- You can produce and edit short videos and know platforms such as Instagram, Facebook or another listed channel
- You have a valid driver's license and can travel locally for events and content work
- You can move items weighing up to fifty pounds and pass the required pre-hire drug screen
Who this fits
This role suits someone who enjoys creative work, event planning and direct customer interaction. You should be comfortable on camera and connecting with customers and community members. Local travel is required, at approximately ten to twenty percent.
From the employer
- Develop and execute social media content strategies that showcase Tracker Marine and Bass Pro Shops products, experiences, promotions, and outdoor lifestyles.
- Create, edit, and publish engaging photo and video content across social media platforms, including customer stories, product demonstrations, conservation initiatives, and in-store experiences.
- Spend time in-store, at local lakes, community events, and outdoor experiences creating content that inspires customers to get outside and enjoy the outdoors.
- Manage social media communities by engaging customers, responding to inquiries, monitoring trends, and identifying opportunities to increase awareness and engagement.
- Support relationships with local influencers, community partners, and outdoor advocates to expand reach and drive traffic.
- Coordinate and execute promotional, community, and signature Bass Pro Shops events in partnership with store leadership and community partners.
- Support events including boat demo days, fishing clinics, customer appreciation events, seasonal promotions, conservation programs, and holiday experiences including Santa's Wonderland.
- Manage event logistics, promotional campaigns, live social coverage, and post-event recaps to maximize engagement and lead generation.
- Track and report social media, event, and lead-generation performance metrics.
- Assist with email, website, and other marketing communications as needed.
- Stay current on boating, fishing, outdoor recreation, conservation topics, and market trends.
- Collaborate with Pro Staff, store teams, and corporate marketing partners to execute local marketing initiatives.
- Represent Tracker Marine and Bass Pro Shops in a professional and positive manner at all times.
- All other duties as assigned.
- Passionate about boating, fishing, camping, hunting, or outdoor recreation.
- Experience creating content for social media platforms, either professionally or through personal projects, with the ability to learn new tools and trends quickly.
- Experience creating and editing short-form video content using tools such as CapCut, InShot, Premiere Rush, or similar platforms.
- Strong understanding of social media platforms including Instagram, Facebook, TikTok, and YouTube.
- Excellent verbal and written communication skills.
- Experience with Canva, Adobe Creative Suite, or similar design software preferred.
- Enjoys balancing creativity, event coordination, and customer engagement.
- Excited by opportunities to build and grow a local outdoor community.
- Comfortable appearing on camera and engaging with customers and community members.
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Self-motivated with the ability to work independently and as part of a team.
- Valid driver's license with the ability to travel locally for events and content creation.
- Retail, marine, marketing, hospitality, or event planning experience preferred.
- Ability to lift, carry, and move items weighing up to 50 pounds.
- Successful completion of a pre-employment drug screening required.
- Local travel required for events, content creation, community outreach, and promotional activities.
- Approximately 10–20% travel.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
We will be accepting applications on an ongoing basis.
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.
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