Technical Marketing Manager, Gas Treatment

BASF basf.com Open · verified Sep 18, 2026

Petaling Jaya Manager General Marketing

Mid-level General Marketing role at BASF. Petaling Jaya.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build tailored gas-treatment project solutions through OASE licensing, technical services, and chemical supply
License OASE process technologies for natural gas, LNG, syngas, flue gas, biogas, and refinery tail gas markets
Protect solvent-refill business by serving licensed Asia Pacific customers at a high service level
Develop industry partnerships, support regional strategy, and use market intelligence to strengthen BASF’s position
Share engineering knowledge, represent BASF externally, and improve training and order-processing procedures

What you bring

Hold a bachelor’s degree or higher in chemical engineering; an MBA or PhD is advantageous
Bring eight to ten years of relevant process-engineering experience, preferably in gas treating
Understand gas-treatment applications such as natural gas, syngas, refinery tail gas, flue gas, and hydrogen
Have experience in technical marketing and sales
Know how process units are designed or operated, especially acid-gas removal and CO2-capture systems

Who this fits

You’ll suit this role if you can combine process engineering depth with technical marketing, sales, and customer-facing relationship work. The position is based in Petaling Jaya, Malaysia, with responsibility for selected Asia Pacific markets. You’ll also represent BASF at industry events and collaborate across business units and external partners.

From the employer

Objectives of the Position
Responsible for the profitable and sustainable growth of BASF’s OASE gas treatment
business in selected subregion/countries of Asia Pacific.

Job Responsiblities:

To develop customized solutions for greenfield/brownfield gas treatment projects through
a combination of licensing OASE technologies, offering technical services and marketing
chemicals supply.
To license OASE gas treatment process technologies in strategically relevant markets
such as natural gas/LNG, syngas, post-combustion flue gas, biogas, and refinery tail gas
To defend existing solvent refill business from licensed customers in Asia Pacific (>100
in AP) by serving their needs at the highest service level
To build and maintain long-term relationships with industry partners (project owners,
licensors, engineering contractors, vendors) to benefit BASF’s business on a global
scale
To contribute to and implement global and regional Gas Treatment strategies
To collect, monitor, analyze and share competitive & market intelligence to gain
competitive advantage for BASF
To increase the level of technical expertise within the gas treatment team by
documenting and sharing design and engineering knowledge/experience
To represent BASF in positive manner in industry associations, conferences, trade
shows, customers events etc. through presenting technical and/or industry-relevant
topics and networking
To collaborate with other BASF business units (eg. catalysts and adsorbents) to present
BASF’s collective offerings to the customers in gas purification market
To ensure quality management and efficiency of sales, customers service and order
processing processes by conducting internal training and improving internal procedures
To take on special projects/initiatives as required

Job Requirements:

Bachelor’s degree or higher in Chemical Engineering - MBA or PhD is an advantage
Have 8-10 years’ experience in relevant process engineering roles preferably in gas treating Internal applications (natural gas, syngas, refinery tail gas, flue gas, hydrogen etc. as mentioned above regarding customers’ applications)
Experience in technical marketing and sales
High degree of knowledge related to the design and/or operation of process units, preferably Acid Gas Removal and CO2 capture processes

About BASF

BASF has been present in Malaysia since 1989, and operates a manufacturing plant in Pasir Gudang, Johor. BASF’s Regional Service Hub in Kuala Lumpur provides functional support services to BASF companies in 20 markets across Asia Pacific. BASF also provides infrastructure and utilities support services to its joint ventures BASF PETRONAS Chemicals and Toray BASF Resins at an integrated Verbund site situated in the Gebeng Industrial Zone, Pahang. BASF posted sales to customers in Malaysia of approximately €340 million in 2024 and had 2,579 employees as of the end of the year. Further information is available on www.basf.com/my</span></p>