Communication & Culture Specialist (m / f / d)

BASF basf.com Open · verified Sep 18, 2026

Hyderabad Mid-level Communications

Mid-level Communications role at BASF. Hyderabad.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll plan and deliver communication and change work that supports the Hub's vision, culture, and goals
You'll manage news, intranet, social, LinkedIn, and event channels with consistent messaging and employer branding
You'll run onsite and virtual events that build engagement, cultural connection, and knowledge sharing
You'll champion culture, inclusion, collaboration, and digital priorities while advising leaders and teams
You'll review results and feedback to improve communication and change activities for local business needs

What you bring

You have a bachelor's degree in communication, marketing, public relations, change management, or a related field
You bring communication, event, or social media experience, ideally from a multicultural or digital setting
You communicate exceptionally well in English; local-language knowledge is helpful
You can develop locally relevant concepts and content using strategic and analytical thinking
You connect with varied audiences through strong interpersonal, intercultural, curious, and adaptable skills

Who this fits

You’ll suit a Hyderabad-based role serving a digital hub within BASF’s global communications network. The work calls for someone comfortable with local Indian requirements, diverse audiences, collaboration, and both onsite and virtual events. Flexible working models and international networking are part of the stated environment.

From the employer

WELCOME TO BASF

At BASF Digital Hub Hyderabad we develop innovative digital solutions for BASF, create new exciting customer experiences and business growth, and drive efficiencies in processes, helping to strengthen BASF´s position as the digital leader in the chemical industry. We believe the right path is through creativity, trial and error and great people working and learning together. Become part of our team and develop the future with us - in a global team that embraces diversity and equal opportunities.

Key Responsibilities :

Drive Communication, Change & Culture for the Digital Hub, designing and executing the overall communication and change activities to support the Hub’s vision, culture, and business goals – and to contribute to the overall global communications and culture strategy and targets of Global Digital Services

Oversee all internal and external communication channels relevant for the Hub (news, intranet, social media, LinkedIn, event communications), ensuring consistent messaging and strong employer branding.

Organize and manage end-to-end events (onsite and virtual) that promote company culture, support our transformation, foster engagement, and create synergies among IT professionals and across technology domains, promoting integration and knowledge sharing.

Act as a cultural ambassador, driving initiatives that strengthen our Winning Culture and digitalization priorities, diversity, inclusion, and collaboration, and advising leaders and teams on best practices.

Monitor and analyze communication and change management effectiveness, continuously improving measures and content based on feedback and business needs.

Closely collaborate with the local and regional communications network in BASF and ensure all activities comply with local (India) requirements and leverage local trends and platforms to maximize impact.

Requirements :

Bachelor’s degree in Communication, Marketing, Public Relations, Change Management, or related field.

Up to 1-2 years’ experience in communication, event organization, social media management, preferably in a multicultural or digital environment is beneficial.

Excellent communication skills in English; knowledge of local languages is a plus.

Ability to create concepts and content relevant to the local context with a strategic and analytical mindset.

Strong interpersonal and intercultural skills, an open and transformative mindset, curiosity to question the status-quo, and the ability to connect and engage diverse audiences.

WHAT WE OFFER

Be part of a global leader in digital transformation, working in a vibrant Digital Hub that values innovation, agility, and cross-functional collaboration. Shape the future of BASF’s digital landscape, contributing to projects that drive sustainability and make a real impact. Thrive in a high-performance culture that supports your personal and professional growth, offering diverse learning opportunities and career development. Enjoy a modern, inclusive work environment where your ideas are valued, and your curiosity and ambition are encouraged. Benefit from flexible working models, international networking, and a strong sense of purpose as we enable our customers’ green transformation and lead the way in digital excellence.