growthroles

Business Development Manager

Barco barco.com Open · verified Sep 25, 2026
Florida Manager Business Development

At a glance

Mid-level Business Development role at Barco. Florida.

Pay not stated

RoleBusiness Development
SeniorityManager
LocationFlorida
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Show Barco Healthcare imaging systems at hospitals, health systems, and end-user sites
  • Move regional opportunities from prospecting through presentations, negotiations, purchasing decisions, and close
  • Explain clinical, operational, financial, and technical value to healthcare decision-makers
  • Build new accounts, grow existing relationships, and assist reseller, distributor, solution-provider, and OEM partners
  • Create regional plans using strategic account segmentation and pursue assigned sales targets

What you bring

  • At least five years selling in a complex environment, with healthcare IT and capital equipment experience preferred
  • A documented history of meeting sales goals and experience involving physicians in sales conversations
  • Working knowledge of CRM platforms and Microsoft Office, including Excel, PowerPoint, and Word
  • Strong technical presentation, communication, phone, and formal sales-training skills, with a bachelor's degree preferred

Who this fits

This role suits a relationship-focused seller who can explain technical products to clinical and business audiences and manage an entire deal. You should be prepared to travel as much as seventy percent for customer visits, trade shows, and internal meetings. The position is based in Florida and is full-time and salaried.

From the employer

We are looking for a Business Development Manager to support the growth of Barco Healthcare’s imaging technologies across hospitals and healthcare systems. In this role, you will focus on driving sales performance by building strong customer relationships and effectively demonstrating technical solutions to clinical stakeholders. You will play an active role in managing the full sales cycle, from identifying opportunities to closing deals, while clearly communicating the value of our solutions to key decision-makers.

Key Responsibilities

  • Demonstrate Barco Healthcare’s imaging technologies at hospitals, health systems, and end-user accounts
  • Achieve regional sales targets and manage opportunities throughout the full sales cycle
  • Perform product demonstrations at clinical sites, highlighting clinical, operational, and financial benefits
  • Communicate the company’s value proposition effectively to key stakeholders, including Directors and Chiefs of Radiology, Clinical IT, and Purchasing teams
  • Prospect and evaluate opportunities, conduct product presentations, negotiate contracts, and support customers through purchasing decisions
  • Build new customer relationships while maintaining and developing existing accounts
  • Present technical product features, benefits, and attributes to different healthcare audiences
  • Provide sales support to value-added resellers, distributors, integrated solution providers, and OEM partners
  • Develop and execute regional business plans, including strategic account segmentation

Your Profile

  • Experience in healthcare IT and capital equipment sales is preferred
  • Minimum of 5 years’ experience in a complex sales environment
  • Experience engaging with physicians as part of a sales process
  • Proven and documented track record of achieving sales targets
  • Familiarity with CRM systems
  • Formal sales training (e.g. Miller Heiman, SPIN Selling) is strongly preferred
  • Strong knowledge of Microsoft Office applications (Excel, PowerPoint, Word)
  • Excellent communication, phone, and presentation skills
  • Demonstrated ability to present technical products effectively
  • Willingness to travel up to 70% for customer visits, tradeshows, and internal meetings
  • Bachelor’s degree is preferred

Our Offer

  • A competitive salary package
  • An interesting and challenging role with room for autonomy
  • The opportunity to work for an international market leader where innovation matters
  • Access to internal training through Barco University
  • A modern and state-of-the-art working environment
  • A full-time salaried position

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