MGR (TRADE MARKETING - EBU)

Bajaj Auto bajajauto.com Open · verified Sep 18, 2026

Maharashtra Mid-level Trade Marketing

Mid-level Trade Marketing role at Bajaj Auto. Maharashtra.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll run BTL activations, merchandising, trade shows and field marketing across LATAM markets
You’ll support country-specific product launches and adapt regional plans for local execution
You’ll manage advertising budgets, purchase orders and payment coordination with Finance
You’ll direct external Creative, BTL, Digital, Media, PR and Market Research agencies
You’ll connect brand, sales and country teams while tracking awareness, activation, volume and share

What you bring

You have at least five years of experience in consumer durables, consumer goods, FMCG or automobiles
You bring experience in trade marketing, brand activation, agency coordination and budget ownership
You hold a graduate degree in any discipline; management or business studies are preferred
You understand B2C marketing, brand management, campaign delivery and consumer research

Who this fits

You’ll suit a role focused on international trade marketing, with regular collaboration across brand, sales, finance and agencies. The work covers LATAM markets and calls for comfort with different cultures, clear presentations, analytical thinking and stakeholder coordination. Travel is expected for ten percent of the role, and the position is based in Maharashtra, India.

From the employer

Job Description

Job Title: (EX) Trade Marketing

Level: EX

Function: Export Business Unit (EBU)

……………………………………………………………………………………………………………………………………………………

1. JOB PURPOSE

The Trade Marketing role will be responsible for planning and managing marketing activities across key international markets in the LATAM region. The role includes handling advertising budgets and working with external agencies for Creative, BTL, Digital, Media, PR and Market Research activities to execute trade marketing campaigns and on-ground activations.

The role holder will also act as an interface between the Marketing & Brand Management team and Country Sales teams to ensure global brand strategies are aligned with local market requirements and channel activities.

…………………………………………………………………………………………………………………………………………………………

2. INTERACTION WITH STAKEHOLDERS

Internal

External

Direct

Export BU, Marketing,Business Planning & NMD, Export BU, Sales(LATAM), Finance, Finance Business Partner

Media

Indirect

…………………………………………………………………………………………………………………………………………………………….

3. JOB REQUIREMENTS

Educational Qualifications

Essential: Graduate – Any Stream/Branch

Preferred Institution: Any Premier Institute

Desired Qualification: Management / Business Management / Business Administration

Work Experience

At least 5 years

Industry Specification

Consumer Durables, Consumer Goods, FMCG, Automobile

Additional Requirements

Experience in Trade Marketing, Brand Activation, Agency Management and Budget Handling

Need for Travel

10%

…………………………………………………………………………………………………………………………………………………………….

4. KEY COMPETENCIES

Technical / Functional

Sound understanding of Marketing and Brand Management principles
B2C marketing expertise
Campaign planning and execution
Budget planning and PO management
Agency management (Creative, BTL, Digital, Media, PR & Market Research)
Brand awareness and brand activation tracking
Analytical skills
Ability to present and articulate ideas clearly
Stakeholder management
Global mindset with an interest in interacting with people from different cultures
Creative thinking

…………………………………………………………………………………………………………………………………………………………….

5. KEY RESPONSIBILITIES

Domain

Responsibilities

Campaign Management

Execute region-specific BTL activations, merchandising initiatives, trade shows, exhibitions and on-ground marketing activities. Support new product launches as per country-wise product plans.

Budgeting

Handle quarterly budget planning, advertising & promotional budgets, PO management and coordinate with Finance for timely processing and clearance of marketing-related payments and budgets.

Agency Management

Coordinate with external agencies for Creative, BTL, Digital, Media, PR and Market Research activities to support the region's marketing requirements.

Marketing Planning & Coordination

Develop regional marketing plans. Coordinate with Brand Marketing teams for planning marketing strategies and with Country Sales teams for executing marketing and channel strategies.

Market & Consumer Insights

Keep a close check on markets and consumers to identify new trends and insights. Work with market research agencies to generate consumer insights and ensure timely execution of key marketing initiatives.

Tracking Brand Metrics

Track Brand Awareness, Brand Activation, Brand Volume and Market Share to measure marketing effectiveness and ensure timely completion of key marketing initiatives.