(Senior) Online Marketing Manager – AI & Performance (f / m / d)

AutoScout24 Open · verified Aug 17, 2026

Berlin Senior Digital Marketing

Senior Digital Marketing role at AutoScout24. Berlin.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run and improve performance campaigns across Meta, TikTok, YouTube, Criteo and RTB House
Use AI and generative AI to strengthen campaign results, automation and marketing workflows
Develop feed management, conversion tracking and automation capabilities that can scale
Review campaign data and turn findings into practical business recommendations

What you bring

At least five years in performance marketing, digital marketing or paid media, ideally with feed-based web and app campaigns
Hands-on skill with Meta Ads, TikTok Ads, YouTube Ads, display retargeting and campaign optimisation
Experience bringing AI, generative AI or AI-based tools into marketing processes
Strong command of ROAS, CPL, CTR, CPM and CPC, with the ability to use analysis for decisions
Comfort working collaboratively across international, cross-functional teams, plus fluent English

Who this fits

You’ll suit this role if you have senior-level performance marketing experience and enjoy combining paid media, AI, data and automation. The work spans eight European markets and four brands, with collaboration across international, cross-functional teams. Berlin is the stated location, and fluent English is required.

From the employer

A career driven by you.

Join AutoScout24 Group and experience life in the fast lane. As an Online Marketing Manager – AI & Performance, you'll drive Performance Marketing, Paid Social and Display Retargeting across eight European markets and four brands. Working at the intersection of Digital Marketing, AI, Data and Marketing Automation, you'll build scalable campaigns that reach more than 30 million monthly users.

Why this role is unique

Own Performance Marketing campaigns across multiple European markets.
Drive Paid Social, Display Retargeting and AI-powered marketing at scale.
Shape the future of AI, Marketing Automation and MarTech.
Work with leading advertising platforms, data and technology.

What you'll do

Own and optimise Performance Marketing campaigns across channels such as Meta, TikTok, YouTube, Criteo and RTB House.
Drive the adoption of AI and Generative AI to improve campaign performance, automation and marketing workflows.
Build scalable marketing capabilities through feed management, conversion tracking, marketing automation and data-driven optimisation.
Analyse campaign performance and translate data into actionable business recommendations.

What you'll bring

5+ years of experience in Performance Marketing, Digital Marketing or Paid Media, ideally managing feed-based campaigns across web and app.
Proven experience integrating AI, Generative AI or AI-powered tools into marketing workflows.
Strong analytical skills with a deep understanding of ROAS, CPL, CTR, CPM and CPC.
Hands-on experience with Meta Ads, TikTok Ads, YouTube Ads, Display Retargeting and performance optimisation.
Collaborative, hands-on mindset with experience working in international, cross-functional teams.
Fluent in English.

Nice to have

Experience with App Marketing and app performance campaigns.
Experience with ProductsUp, Channable, AppsFlyer, Adjust, Google Tag Manager (GTM), server-side GTM (sGTM), Conversions API (CAPI) or Meta Events Manager.
Experience with SQL, BigQuery, Adverity, QuickSight or similar analytics platforms.
Another European language.

A culture of growth

With colleagues from over 50 nationalities, we offer an inclusive environment where you can learn, grow and make an impact.

Ready to shape the future of AI-powered Performance Marketing? Apply now and join AutoScout24 Group.