AUSL Utah Talons - Grassroots Marketing
Mid-level General Marketing role at Athletes Unlimited. Salt Lake City · part-time · no salary stated · we estimate $75,000–$117,000.
Athletes Unlimited has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build local awareness and community interest ahead of the AUSL season
- Run grassroots activations at tournaments and community gatherings
- Set up branded materials, speak with attendees, hand out items, and capture leads
- Place ticketing and promotional materials at local softball and community venues
- Connect Utah softball contacts and prospects with the AU ticket sales team
What you bring
- Comfort working independently at grassroots events
- Clear, welcoming communication and a professional manner
- Capacity to remain standing for long stretches
- Availability for weekends, holidays, and irregular hours during the season
- Legal permission to work in the United States
Who this fits
This role suits an outgoing local who cares about sports and knows or can connect with Utah’s softball community. You’ll work mainly at events, including selected game days, with some distribution, research, and staff meetings. The position is part-time, onsite, seasonal from September 2026 through May 2027, and strongly favors Utah-area candidates. It is a 1099 contractor role without traditional employee benefits.
From the employer
Named one of Sports Business Journal's Best Places to Work in Sports (2024, 2025), Front Office Sports' Most Impactful Sports Organizations (2024), and Fast Company’s Most Innovative Companies (2023), Athletes Unlimited owns and operates professional women’s softball, volleyball, and basketball leagues featuring world-class competition and fan experience. Athletes Unlimited stands out as an organization driven by the athletes that play in the leagues, with athlete representation on the company’s board of directors, each league led by a Player Executive Committee, and players sharing in long-term profits of the company, all while being proactive in shaping policies supporting the women that play in the league. Athletes Unlimited is the first professional sports league to be organized as a Public Benefit Corporation. For more information, visit AUProSports.com.
In June 2025, AU transformed and expanded its softball business by launching the Athletes Unlimited Softball League (AUSL), a premier professional women’s softball league. In 2026, additional teams have been added, converting to a fully city-based model, bringing in team owners, and building out ancillary business, fan and partner engagement opportunities.
Athletes Unlimited Softball League is seeking to hire an energetic local who is passionate about sports, enjoys connecting with people, and wants to help bring pro women’s softball to fans in the Utah area to help grow the presence of the Utah Talons and the AUSL locally. This part-time role acts as an extension of our marketing team, supporting grassroots outreach, event activations, and on-the-ground promotion in the months leading up to and throughout the season.
Schedule
September 2026 - May 31, 2027
Responsibilities
- Increase awareness and drive community engagement leading up to the AUSL season
- Support grassroots marketing initiatives by working on-site at softball tournaments and community events—setting up AUSL materials (tent, table, banners, etc.), engaging attendees, distributing promotional items, and collecting lead data
- Distribute promotional and ticketing collateral to local softball clubs, recreation centers, sports bars, and other community hubs
- Leverage existing connections within the Utah softball community to introduce potential partners and prospects to the AU ticket sales team
- Collaborate closely with Athletes Unlimited staff to ensure consistent and effective local outreach
Requirements
- Must be comfortable working grassroots events on your own
- Strong communication skills with a friendly, professional demeanor
- Ability to stand for extended periods of time
- This role is primarily event-based, including select AUSL game days, with additional hours for collateral distribution, event research, and occasional meetings with AU staff
- Ability to work weekends, holidays, and non-traditional hours
- Availability for the AUSL season dates of September 2026 to May 2027
- Strong preference for candidates based in the Utah area
- Legal authorization to work in the United States
Benefits
$20/hour + mileage for events greater than 60 miles. There is also potential to continue working during the offseason.
As this is a seasonal position, traditional employee benefits such as health insurance, paid time off, and retirement plans are not included.
1099 Contractors are responsible for their own taxes and insurance coverage.
Our DEI Statement
As a company, we share a vision to change the world for the better and believe in the power of sports to tear down barriers. We will Be Unlimited in our pursuit to intentionally create an environment where every individual can be their authentic self.
Research shows that women, trans, non-binary folks, and BIPOC are less likely to apply for a job unless they believe they meet every single one of the qualifications. We strongly encourage you to apply even if your background is non-traditional or you might not meet every one of the qualifications described.
Athletes Unlimited is an Equal Opportunity Employer and does not discriminate in its hiring process based on race, religion, national origin, age, marital status, sexual orientation, gender expression, pregnancy status, parental status, or other applicable legally protected characteristics.
Not this one either?
Claude or ChatGPT reads the other 76,748 for you.
Get better matches →
