Business Development Manager
Astro Malaysia Holdings Berhad (“Astro”) Open · verified Oct 16, 2026 At a glance
Manager-level Business Development role at Astro Malaysia Holdings Berhad (“Astro”). All Asia Broadcast Centre · full-time.
Pay not stated
growthroles summary, based on the employer's posting.
What you'll do
- Grow the regional retail operation while owning its key performance measures and deliverables
- Expand distribution coverage by building brand presence and more retail touchpoints across the region
- Put company, sales and distribution priorities into action through consumer and trade campaigns
- Review retail-partner performance, share plans, and align account strategies with company direction
- Improve channel execution through store branding, training, digital tools, market monitoring and governance
What you bring
- A degree or diploma, preferably focused on business, sales or marketing
- Two to three years in sales, business development or client-facing work, ideally in FMCG or retail
- Background in B2B selling and managing key accounts
- Working knowledge of digital projects, ecommerce or digital services, plus strong Excel and PowerPoint use
- Fluency in spoken and written English and Bahasa
Who this fits
This role suits someone who has worked directly with retail partners and can manage regional sales execution, campaigns and account plans. You will work from the All Asia Broadcast Centre in Malaysia and should be familiar with the operating area.
From the employer
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
WHAT YOU WILL DO:- Drive the overall development and growth of regional retail business
- Accountable for the overall regional retail KPIs and key deliverables
- Responsible for footprint expansion in the region by ensuring continuous growth in brand presence and distribution touchpoints and market reach
- Drive, implement and execute Company’s and Sales & Distribution key strategies and focus initiatives
- Responsible for timely execution, effective communication and monitoring of both nationwide consumer campaigns and trade sales campaigns
- Drive and champion local (regional) sales plans and campaign initiatives
- Account management – responsible for regular reviews, updates and strategies sharing with Retail Partners to best aligned with the overall Company’s visions and strategy
- Ensure high impact brand visibility and brand experience in Retailer’s stores, such as POSM deployment, in-store branding, signage and proper application of demo showcase
- Drive channel efficiency – responsible for the implementation of retail training plans, re-skilling, knowledge-transfer and timely distribution of training materials
- Drive digital adoption in Retail Partners – e.g.: embracing and advocating the adoption of new digital sales tools, software, platform and processes
- Keep abreast of regional market trends, sentiment and competitive analysis and ensure timely and constant update to the Management/HQ – drive business planning and opportunity recommendations
- Ensure process centricity and governance in the regional retail business – including execution and monitoring of local and nationwide campaigns, incentive SOP, contract management, compliance, policies and rules of trade
REQUIREMENTS:
WHO YOU ARE:
- Degree or Diploma holder in any faculty, preferably in business related discipline, sales or marketing.
- At least 2-3 years of experience in sales, business development and client-facing roles – preferably from FMCG and Retail Sales.
- Experience in B2B sales and key account management.
- Digital knowledge – e.g.: involvement in digital project, eCommerce or digital services.
- Full-fledged Microsoft Office (notably good use of Excel & PowerPoint).
- Proficiency in English & Bahasa both in speaking and written.
- Good communication skills,
- Exposed and familiar with area of operation.
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