Director, Global Marketing Excellence
At a glance
Director-level General Marketing role at AstraZeneca. Barcelona · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set the marketing capability roadmap around business priorities, then lead programmes that put it into practice
- Oversee marketer onboarding, learning pathways and the Commercial Leadership Academy
- Build faculty networks and communities that connect marketing capability champions across teams and markets
- Advance strategic planning, digital fluency and AI use, measuring results to improve the programme portfolio
- Coordinate with launch, strategic planning and digital excellence colleagues on shared initiatives
What you bring
- You bring substantial experience in pharmaceutical commercial, marketing or business excellence work
- You have built capabilities or led organisational development or commercial excellence initiatives
- You have led complex cross-functional programmes and developed learning, capability or leadership programmes
- You can influence stakeholders and communicate, facilitate and present effectively
Who this fits
This director role suits someone who can shape capability strategy while building trust across global teams, regions and markets. You’ll work from Barcelona, with three office days and two home-working days each week. The role reports to the Senior Director of Global Marketing and Launch Excellence.
From the employer
Location: Barcelona - Spain (3 days working from the office and 2 days working from home).
At AstraZeneca, our ambition is to build world-class marketers capable of delivering exceptional customer experiences, improving patient outcomes and driving growth for our brands. The Global Marketing Excellence team sits at the centre of this ambition, shaping the capabilities, communities and ways of working that enable future success. This role builds on the team mission of developing the marketing and launch capabilities required across the Biopharmaceuticals Business Unit (BBU). ,
Reporting to the Senior Director, Global Marketing and Launch Excellence, you will be a visible leader and ambassador for Global Marketing Excellence across AstraZeneca.
You will build strong relationships with global teams, regions and markets to understand evolving business needs and translate them into impactful capability programmes, learning solutions and community initiatives.
You will lead the development of our capability strategy, oversee flagship programmes such as the Commercial Leadership Academy and help shape the future of strategic planning, AI adoption and marketing excellence across the organisation.
This role is ideal for someone who combines strategic thinking with strong relationship-building skills and has a passion for developing people, capabilities and organisational performance.
Key Responsibilities
· Serve as the visible face of Global Marketing Excellence across the BBU.
· Build strong partnerships with global teams, regions and markets to understand capability needs and business priorities.
· Lead the Global Marketing Excellence capability strategy and roadmap.
· Oversee marketer onboarding, capability programmes and learning pathways.
· Lead flagship programmes including the Commercial Leadership Academy.
· Establish and maintain communities, faculty networks and capability champions.
· Support the evolution of strategic planning capabilities and ways of working.
· Accelerate digital fluency and AI adoption across the organisation.
· Measure programme impact and continuously improve the capability portfolio.
· Partner with Launch Excellence, Strategic Planning and Digital Excellence colleagues to deliver an integrated excellence agenda.
Essential Experience
· Significant experience in pharmaceutical commercial, marketing or business excellence roles.
· Experience across market, regional and/or global organisations.
· Proven track record in capability building, organisational development or commercial excellence.
· Strong stakeholder management and influencing skills.
· Experience leading complex cross-functional programmes.
· Strong communication, facilitation and presentation skills.
· Experience developing and delivering learning, capability or leadership programmes.
· Understanding of strategic planning, marketing excellence and organisational change.
· Passion for innovation, digital transformation and AI-enabled ways of working.
What Success Looks Like
· Strong engagement and trust across global teams and markets.
· A clear and impactful capability roadmap aligned to business priorities.
· Successful delivery of flagship programmes and capability interventions.
· Increased adoption of best practices, digital tools and AI-enabled ways of working.
· A vibrant and connected global marketing community.
· Measurable improvement in marketing capability across the organisation.
Date Posted
05-oct-2026Closing Date
19-oct-2026AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
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