Strategy & Marketing Coordinator (Health & Wellness)
At a glance
Mid-level General Marketing role at Assist World. Remote, South Africa.
Pay not stated Marketing Coordinator salary
growthroles summary, based on the employer's posting.
What you'll do
- Build marketing plans for virtual training launches and improve subscriber retention in the new membership portal
- Coordinate with the Social Media Strategist so campaigns, email, and landing pages support shared business goals
- Write and send targeted email sequences, launch flows, and messages designed to retain subscribers
- Improve the customer journey through the membership portal and online store, focusing on conversion and user experience
- Track funnel results, membership growth, and engagement, then use the findings to refine marketing plans
What you bring
- Experience coordinating marketing, shaping digital strategy, or driving growth, preferably in wellness, e-learning, or subscriptions
- A solid command of email marketing, sales funnels, and ways to grow membership portals
- Strong written and spoken English, plus the ability to manage overlapping digital launches and turn conversion data into strategy
Who this fits
This remote role suits someone comfortable combining analytical work with campaign and launch coordination across digital products. You must be able to receive payments through Wise, which the listing identifies as available for candidates in South Africa, the UK, the US, and the Philippines, subject to local bank transfer support.
From the employer
We are hiring on behalf of a sound healing business. We're proud to share that they are thriving and their social media channel operations running smoothly under a dedicated AssistWorld associate.
With this, they are expanding their digital ecosystem. We are looking for an analytical, creative, and proactive Strategy & Marketing Coordinator to help launch and scale our new digital initiatives.
This will include supporting virtual training programs, online offerings, and a brand-new website membership portal.
You will work directly on cross-channel marketing strategies, funnel optimization, and membership growth to bridge our core offerings with our new digital platforms.
Key Responsibilities
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Digital Strategy & Funnels: Develop and execute marketing plans to launch virtual training programs and grow subscriber retention for the new website membership portal.
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Campaign & Content Coordination: Work alongside our Social Media Strategist to align promotional campaigns, email marketing, and landing pages with overall business goals.
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Email & Lifecycle Marketing: Plan, write, and deploy targeted email sequences, launch flows, and subscriber retention communications.
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Website & Portal Optimization: Oversee the customer journey across the membership portal and online store, focusing on conversions and user experience.
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Performance & Growth Tracking: Monitor marketing funnel metrics, portal membership growth, and engagement performance to continually refine our strategy.
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Trend & Market Analysis: Stay plugged into the health, wellness, mindfulness, and online education spaces to keep our product positioning authentic and competitive.
Requirements
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Proven experience in marketing coordination, digital strategy, or growth marketing, ideally within the wellness, e-learning, or subscription space.
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Strong grasp of email marketing, sales funnels, and membership portal growth mechanics.
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Excellent written and verbal command of English.
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Solid organizational skills with the ability to manage multiple digital product launches simultaneously.
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Comfortable analyzing conversion data and translating insights into strategy.
Bonus Skills
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Hands-on experience with membership platforms (e.g., Kajabi, Teachable, WordPress/MemberPress).
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Personal passion for or experience in health, wellness, mindfulness, or sound healing.
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